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Click Fraud Measurement Guidelines Finalized by IAB

Today the Internet Advertising Bureau (IAB) released version 1.0 of the guidelines for measuring click fraud. The guidelines were created with the aid of Yahoo, Microsoft and Google in order to ensure that all major search engines would back the finalized guidelines....

Click Fraud and National Security Concerns Raised

WebmasterRadio.FM has released a fascinating, if not alarming, story series based on the issues of click fraud and terrorist fund raising that is sure to be the subject of many water cooler sessions. As the story unfolds we will know more but here is a snippet that...