To many business owners blogging is a task they either cannot be bothered with or do not know how to work into their schedules. As an entrepreneur myself I completely understand most concerns about maintaining a blog because I have, at one time, been in the same position. After all, we are already so busy with keeping our clients happy and running our businesses that another task seems impossible to comprehend; never mind a task which many business owners are not convinced will help the bottom line.
All of that said, blogging has a good track record for increasing the bottom line when it is done for the right reasons and with dedication. In the following clip, Gil Namur, President of the popular ezine LifeasaHuman.com explains the motivation you require to be a great blogger:
Some Basic Blogging Tips
- If possible (and it is not always) pick a topic to write about for which you are passionate so your enthusiasm comes across in your writing.
- Offer something of value and remember the chief goal of your content is to help others – NOT to market to them.
- Proof read your content and if possible I highly recommend having someone else with a fresh pair of eyes proof read it as well.
How to Find Blog Post Ideas
I find the best story ideas come from seeing popular or trending questions or discussions in my industry. With those angles in mind, here are a few resources and tips for hunting down questions and the latest trending news/topics: Read more…