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Today AdAge reported that there is some big news expected from Yahoo and Microsoft tomorrow.

Yahoo and Bing are expected to tie the knot tomorrow - YaBING!The gossip has been here and there but AdAge has lent some credibility to it all – Yahoo is going to partner with Microsoft to use Bing as its main search engine. The look of Yahoo, in terms of branding, is not expected to change; after all this is not a buyout but a partnership.

For more information check out the AdAge article I sourced this news from and I look forward to giving you more to chew on tomorrow.

by Ross Dunn, CEO, StepForth Web Marketing Inc.
Follow Ross Dunn and StepForth on Twitter!

Its been nearly 2 months since the launch of Microsoft’s highly advertised and anticipated Bing, and the market share figures for the first full calendar month since its launch are in. Microsoft is likely less than thrilled. Read more…

marketshare-may-2009Earlier today Nielsen Online (pdf) released the latest search share rankings. Figures are pretty much what one would expect, Google far in the lead followed by Yahoo and MSN, but this past month Google has taken another small hit.

April and May of 2009 each saw Google lose a bit of ground. Back in March their search share was 64.2%, and in April it was down to 64%. May has seen another drop, bringing them down to 63.2%, a full percentage point in 2 months. In these same two months, Yahoo has increased a total of 1.4% to 17.2. Read more…

Bing is out of the gates and running. The new search platform from Microsoft was reported to have seen approximately 11.1% search share for its first week out. This compares to the previous week at 9.1%, (according to comScore). Not bad for a brand new engine. Read more…

So much of what I discover on a given day in the search marketing industry is via Twitter. When I find interesting and occasionally hot stories I note them on our @stepforth account and/or my @rossdunn account. Since our blog often suffers from my Twitter distractions I felt I had better provide a summary on the busy days. Thus, welcome to our very first Tweet Update for June 5th, 2009: Read more…

I was just reading more about the IIS SEO Toolkit when I came across the following interesting tutorial on how to block competitors from running the IIS SEO Toolkit on your servers. If you have an asp-based website then this is a mandatory update in my opinion unless you want your competitors to have easy access to your site’s information. That said, a lot of the information that the IIS SEO Toolkit provides is likely available through other tools but at least if you block the Toolkit you will make it that much harder on the competition.

Here is the tutorial: Read more…

IIS SEO Toolkit imageIn my discussion with Rajesh Srivastava today on day 1 of SMX Advanced he mentioned there will be a plugin released (no mention of how soon) for IIS  that will interface directly with Bing’s Webmaster Center. The plugin will allow IIS webmasters to submit sitemaps to Bing from within their systems and utilize other webmaster center tools.

UPDATE: It has been 9 hours since I posted this article at an ungodly hour and apparently the IIS plugin has just been released. It is called the IIS SEO Toolkit and it is now in Beta and was officially announced today. Read more…

Microsoft Bing logoI am at SMX Advanced in Seattle this week and I was fortunate to have a one-on-one lunch with Rajesh Srivastava, the Group Program Manager for Portal Search Experience. After complimenting him and his team for finally pulling off what looks like a search engine that can compete I asked a few burning questions.

Why did Kumo (Now Bing) take so long to come out? There had been rumors of a rebranding for a while now. Read more…

Bing is online a full 3 days before the scheduled launch date; a surprise leap of faith very uncharacteristic of Microsoft. That said, the search engine is “in Preview” mode at www.Bing.com and Live.com continues towards its inevitable demise on June 3rd when I expect the address will be redirected to Bing.com.

A screenshot of the Bing preview home page (the Canadian edition)

I spent a little time on Bing.com and I challenge you not to be at least a little impressed! Might Microsoft have actually pulled off a good product?

It is late and I haven’t done a lot of searching but so far I am very impressed at how accurate the search engine appears to be. I am especially impressed with the image search options. In particular the ability to show only images with faces – nice touch! They also cleverly made the image results never ending… they just load and load and load on demand as you scroll down the page – no more clicking to additional pages.

Anyway, I hope to have a better review of Bing soon. For now please check it out and let me know what you think. Perhaps Bing will earn Microsoft a more significant percentage of the US search market (Live.com sits at only 10%).

Bing, as announced today, is Microsoft’s latest variation of its search platform. A screenshot of the Bing introductory video - click to view.The search engine is supposed to marry a myriad of search verticals to create a one-stop-shop for netizens. For example, according to this official introductory video the search engine will incorporate price comparisons and reviews for everything from flights, to hotels and electronics. It also appears to include a hefty dose of local content for anyone trying to choose a restaurant in their area or needing directions.

Screenshots of the major functions of Bing are available in this extensive virtual presskit Microsoft has kindly made available. Read more…

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