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Wednesday, April 5th, 2006

Is Google No.1 Forever?

Google is without a doubt the world’s number one search engine. According to the research firm Neilsen/NetRatings, Google’s share of the global search market in February 2006 was 48.5%, more than double the 22.5% share its nearest rival Yahoo saw. Having been the engine of choice for nearly five years, Google is synonymous with search. Because Google is the first thing most folks think of when they think about search, it is the most important search marketing venue, at least for the vast majority of SEOs. Read more…

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Wednesday, March 29th, 2006

Animals in Pants – Ask Ad Spots

Ask.Com is advertising. It recently released two commercials intended for US audiences, both of which use monkeys to express ideas an older English butler could not.

The idea is that search is evolving and Ask is ahead of the game when it comes to serving up information in ways its users want. Two features of the Ask search interface are mentioned in the ads.

The first is the binoculars feature that offers a quick glimpse of an image of sites in the results. The images are often older and do not necessarily correspond with the current or cached version of the site, but it does save users time by showing them a vision of the site before they surf to it. Read more…

For years, the major search engines have been building membership lists by offering a diverse range of services to registered users. Yahoo and MSN, for instance, have offered email accounts to registered users for several years. The major search engines are working to brand user experiences on as many levels as possible and claim memberships as indicators of user loyalty.

The membership race heated up dramatically over the past two years with the introduction of Google’s wide array of membership driven services. Read more…

It is that time of year again. Between the extra helpings of turkey soup and sandwiches, writers of every stripe are making lists of predictions for the coming twelve months. Last year, we got just over half our predictions correct. This year we hope to do as well or better but in an industry as dynamic and rapidly changing as the world of search, we couldn’t expect to hit a home run on every prediction. The only thing that is certain is the idea 2006 will be as or more interesting than 2005. Read more…

An interesting phenomenon is coming to a monitor near you, perhaps the one you are looking at right now. The days of convergence are upon us. The trend towards the merging of media via the Internet is already causing significant cultural shifts as witnessed by the power bloggers have exercised in relation to TV and print journalism. What a difference an era makes. A decade ago, the traditional media set the pace by telling our stories and provided practical means of mass-communications. Today, the Internet provides a globally stable transmission line and the Web serves as both production studio and broadcast medium. The Internet’s growth and more importantly, the ease of access for anyone with a computer, a connection and a bit of talent, has pushed the majority of traditional media outlets into a period of survival strategy and planning. Read more…

A study of search results displayed at the four major search engines shows that each engine is increasingly producing results that differ from the other engines. In other words, searchers can be reasonably confident that Google, Yahoo, MSN or Ask Jeeves will, more often than not, return results unique to the engine being used. Read more…

For the past four years, Google has been the undisputed leader in search. Its rivals, Yahoo!, MSN and Ask Jeeves have spent the past few years working to narrow the vast technological and popularity gap between them and the great Google. It has been a long and hard fought series of skirmishes and battles but this week, two of the three, Yahoo! and Ask Jeeves, signaled they might be getting closer. Read more…

Ask Jeeves announced its long rumoured Sponsored Listing Program which will be officially introduced on August 15. Advertisers will be able to purchase paid-ad placement above paid-ads generated by Google AdWords. Using auction-for-placement format similar to Overture (now Yahoo! Search Marketing), bids are expected to start at 5-cents per click. Read more…

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Wednesday, July 20th, 2005

Stats, Facts and Organic SEO

Everybody loves lists and statistics. From the annual Top100 movies of all time lists to the Top10 cities in which to live, even the simplest comparative studies can captivate people and inform pop-culture opinions. Folks use lists to prove points, gauge their own successes and get a reckoning on what’s going on around them. Read more…

Spiders make great geek pets, at least virtual ones do. Here at StepForth, we keep a couple spiders on our system to test sites, pages and documents in the hopes of learning more about the behaviours of common search engine spiders such as GoogleBot, Yahoo’s Slurp and MSNBot. Read more…