Yahoo Search Marketing Handbook

Mona Elesseily has nearly five years experience crafting Yahoo Search Marketing (YSM) campaigns for her clients but over the last 16-months, she has been absolutely immersed. As the Yahoo! (Overture) PPC expert working at Canadian paid search advertising firm Page...

Can the Mainstream Media Understand SEO?

I am a SEO. As a search engine optimization specialist, I have spent the better part of the last decade studying search engines to get a better understanding of how they work in order act as a guiding consultant for paying clients. My clients, or more appropriately,...

The Changing Facets of the SEO Business

The word “change” has over a dozen definitions, at least according to my electronic source at Princeton University. Aside from the various nouns describing what is literally cold and hard cash, my preferred use of the word is as a verb. The following...

The Goods on Google – A Few Facts From Their SEC Filing

When the management team at Google decided to take the company public in August 2004, they made the decision with the knowledge that being a publicly traded company would force them to open their doors to public scrutiny. Before their IPO, 18-months ago, Google was,...

Complexity Compels Changes for SEO Firms

The process of search engine optimization and placement has undergone a number of fundamental changes over the past year. Once a highly technical, hands-on operation, SEO is now more about analyzing information, strategic planning and long-term consultation. The...