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Google’s Ad Quality Score Leaked

This morning I arrived at my desk to find a very welcome message from my friend and colleague Eric Lander. Apparently Google made a colossal boo-boo and exposed the quality score and max bids for some advertisements. As far as I know this is a first. Check out...

Google Universal Search – A Progress Update

Yesterday Danny Sullivan published an article over at Search Engine Land discussing Google Universal Search. In his article he discusses how Universal Search has evolved in the short time since it debuted last year. Today Universal Search results are displayed based...

Interesting Marketing Articles and Twitter Posts

In the course of my day I come across a load of great articles or news posts that I often don’t have time to read. Sometimes I even do read them but forget to share the wealth. In addition, my Twitter feed is chalk full of article suggestions and tips from great...

StepForth Article Nominated for SEMMY

I am pleased to say, although I am a little late finding out, that my article “How Glossaries and FAQs Can Improve Search Engine Rankings” was nominated for a SEMMY (Search EMMY). I wish I had known sooner so that I could have spread the news earlier but...