Google Tags onto Web2.0 Theory

Google appears to be experimenting with social tagging and expanded bookmarking; leading some to conclude that if successful, Google might integrate user-input data into future organic algorithms. Last Sunday (January 30), Google released the fourth version of its...

Google Analytics :: Branding and Packaging Results

Google has scored a major coup with the release of Google Analytics. In the spirit of helping webmasters and search marketers move site visitors into converted site users, Google is offering its enormously useful site analytics tool, Urchin, free of charge under the...

Click Fraud: Detection, Analytics and Advocacy

Click Fraud is the greatest threat to the rapid growth of the paid-search marketing sector. Speaking about click fraud to an investor conference in December, Google CFO George Reyes stated, “I think something has to be done about this really, really quickly,...

Analyse This! – Google Buys Urchin

Google has purchased San Diego based web analytics firm Urchin for an undisclosed amount of cash and/or stock. Urchin is a web site analysis tool that allows users to study the habits of site visitors in order to get a better view of what they are doing when they...