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Thursday, May 27th, 2004

Just The Stats Ma'am

Promoting a website can entail multiple forms of marketing from Pay-Per-Click (PPC) to banner ads to search engine placement. While this is often a great way to go as it helps safeguard your business from fluctuations in any one area, it does lead to additional issues. A main consideration with these multiple facetted promotions is determining exactly which are producing a good ROI and which ones are just costing money with little or no value returned. Read more…

Since December 2003, StepForth has been using Clicktracks to analyze the statistics associated with some of our client web sites and the results have been very revealing. We are extremely impressed with the results provided by this software which is why were glad to hear that the smaller company Clicktracks tied with statistics giant WebTrends as the Best Marketing and Analysis Product available. The award was handed out by the prestigious website and has been added to the long list of amazing awards that Clicktracks has won since its inception. Read more…

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