1-877-385-5526 info@stepforth.com

Thinking (a lot) About Linking

Links are the primary arteries of the Internet, the underlying connectors between different places. Links are the transporters that take you everywhere on the web. You likely came to this space via a link and are as likely to follow one out again. Links keep you going...

Stats, Facts and Organic SEO

Everybody loves lists and statistics. From the annual Top100 movies of all time lists to the Top10 cities in which to live, even the simplest comparative studies can captivate people and inform pop-culture opinions. Folks use lists to prove points, gauge their own...

Yahoo Search Marketing Services bids Overture Brand Adieu

Yahoo has officially dropped the Overture brand name from its paid-search products. The company announced plans to drop the Overture name in the North American market at the beginning of March. Yahoo will phase out use of the brand internationally in the coming months...

Is There a Future for LookSmart?

Former search giant LookSmart has reissued investor guidance numbers for the last quarter of 2004. Posting lower revenues than expected, the beleaguered firm admitted it overestimated potential revenues by about $2million and underestimated quarterly losses by about...

The Distribution of SERPs: Who’s Feeding Whom in 2005

The search engine marketplace underwent a number of changes in 2004 with the number of independent sources nearly tripling by year’s end. Twelve months ago, Google was the dominant search tool feeding information to almost every other popular search engine in...