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Yahoo Search Marketing Services bids Overture Brand Adieu

Yahoo has officially dropped the Overture brand name from its paid-search products. The company announced plans to drop the Overture name in the North American market at the beginning of March. Yahoo will phase out use of the brand internationally in the coming months...

The Distribution of SERPs: Who’s Feeding Whom in 2005

The search engine marketplace underwent a number of changes in 2004 with the number of independent sources nearly tripling by year’s end. Twelve months ago, Google was the dominant search tool feeding information to almost every other popular search engine in...

Overture vs. Yahoo for Small Business Budgets

With all these changes surrounding Yahoo and the new Overture Site Match system, where do you stand to get the best bang for you buck as a small business? First a quick glance at the new Site Match system. It is based on a combination of cost-per-click and paid...

Try Everything At Least Once Over the Holidays

The Christmas/New Year holiday season is a great time to break bad habits picked up over the years. One habit I will be trying to shake this season is the habit of defaulting to Google each time I do a search. For me, it is a terrible but very real habit to...