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Client / SEM Relationships in Times of Great Change

“What’s the use of a good algorithm if you can’t change it?” Dr. Who (The Fortune Program) Search engine optimization firms tend to have unique relationships with their clients. Like our colligate cousins in the web design field, our clients...

The Web We Weave, Linking for Google: April 2005

Over the past week, SEOs and SEMs have noted some significant changes in the search engine results delivered by Google. Google appears to be actively cleaning its listings by targeting sites using suspicious link-building techniques. A couple of well-known search...

Algo Update? Don’t Panic

There has been a great deal of speculation about a shift coming in Google’s ranking algorithms over the past few weeks. Several recent pieces of evidence point to a coming shift however it is very difficult to predict what, if anything will happen. It’s...

Google Update – IPO, SERPS, Open & Outsourcing, GMAIL

Over the past seven years, it is fairly safe to say that the use of search engines has revolutionized our methods of finding and valuing information. Almost any activity involving research from personal travel planning to corporate business planning has been made far...