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Google Update?

Many webmasters are reporting what appears to be an update at Google. We have seen it here at StepForth as well though, like most recent Google updates, this one seems to be starting slowly. At the time of this writing, real estate clients have been the most affected,...

Study Shows Search Engine Variety

A study of search results displayed at the four major search engines shows that each engine is increasingly producing results that differ from the other engines. In other words, searchers can be reasonably confident that Google, Yahoo, MSN or Ask Jeeves will, more...

Arachnophilia, the Joy of Playing with Spiders

Spiders make great geek pets, at least virtual ones do. Here at StepForth, we keep a couple spiders on our system to test sites, pages and documents in the hopes of learning more about the behaviours of common search engine spiders such as GoogleBot, Yahoo’s...

Google Patent Study – The fine taste of Bourbon?

Two months ago, Google released a 63-point patent document outlining how it examines historical data associated with websites and documents in its index. Since that time, we have witnessed changes in the algorithm which have become known as the Bourbon Update....