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Just a quickie here folks:

Along with several other SEO’s who have called us over the past two days, we have noticed a huge number of changes in Google’s listings, back-links and assigned pagerank values over the past 72-hours. These changes appear to be increasing. We believe that what we see today will be radically different next week. Just to let you know.

jh

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Tuesday, March 16th, 2004

Changes Afoot

Moments ago our PPC Expert, Scott Van Achte caught a quick preview of the latest Google rankings; it appears there is a serious Google Dance happening at this very moment. We noticed drastic differences in backlinks (link popularity) and placements. In our case, our links popped from 220 to over 750 in mere moments but then they were back to 220 a few minutes later.

It is clear that Google is updating their datacenters so brace yourself for a new round of havoc… lets hope this one is spam-free.

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Friday, March 12th, 2004

Something's Happening at Google

Check out Google’s directory against the page rank numbers delivered by the Google ToolBar. Something is happening at Google and we should see the effects in the coming days.

Yahoo unleashed the biggest surprise of the year today with the formal introduction of their own search engine. While the vast majority of search engine analysts were expecting Yahoo to simply adopt results from the powerful Inktomi database, Yahoo has been quietly and apparently quite effectively developing their own spider, database and ranking algorithms. Last month, Yahoo CEO Terry Semel announced that Yahoo would be moving away from results licensed from Google’s database by the end of this quarter. Read more…

It looks as if Google has stabilized, for now at least. After four months of intense updating and incensed advertisers, the Search Engine Results Pages (SERPs) finally appear worthy of Google’s reputation. Last week StepForth predicted a major change at Google which happened over the weekend, resulting in the best results we’ve seen in months. Read more…

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Saturday, February 14th, 2004

Google changes happening.

What looks to be the first google-dance since November appears to be winding up. Check out which links on your sites are being recoginzed and rewarded. If we’re lucky, Google might be settling out in the near future. It is becoming more predicable but logic says there is at least one more bump on the road to stable SERPs.

Change Happens

Chances are, the results you see in Google this week are not going to be what you see there next week. We are predicting another massive change to listings over the next week, based on our analysis of how Google is looking at incoming links and its recent behaviour patterns. If you are about to stop reading because this sounds complicated, hold on a minute. Read more…

OK, you’ve heard this enough but just for the record. it is February 5th and Google is still broken. That said, things just keep getting worse for Google with AOL posting a log-in page where it used to display the AOL search function. This is another loss of distribution power for Google. Not sure what is happening in Mountain View these days but some folk must be feeling somewhat uncomfortable.

Google seems to be undergoing another major update again. Resembling the famous Florida update of November, this update looks as comprehensive and possibly as destabilizing for many small businesses.

There is a great deal of discussion in the general SEO forums right now but nothing pointing to a cause or solution. StepForth does not have an analytical opinion to share just yet but we are working on understanding the what, where, who, how and why’s of the situation.

Link building is about to become a lot more important, and a lot more difficult if the current reigning theory/analysis of Google’s new algorithm is correct. Earlier this week, the CEO of India based SEORANK, Atul Gupta, published a brilliant analysis of Google’s new algorithm. We are experimenting with some of his findings but, for the most part, we think Gupta’s analysis is very accurate. To make a long analysis short, the article basically states that Google is now using two unique algorithms to measure the relevancy of incoming links to a website. Gupta theorizes that Google is just now introducing an algorithm known as Hilltop which appears to be blended with the Florida algorithm. The new algo measures incoming links in a very different way than the older PageRank algorithm did.