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Google Expanding Paid Ad Reach

Back in February it was confirmed by Google that the SERP layout would be altered to place four paid ads at the top of results and that the right hand column ads would be removed. At a press conference this morning Googles Sundar Pichai has confirmed that they will be...

Click Fraud Measurement Guidelines Finalized by IAB

Today the Internet Advertising Bureau (IAB) released version 1.0 of the guidelines for measuring click fraud. The guidelines were created with the aid of Yahoo, Microsoft and Google in order to ensure that all major search engines would back the finalized guidelines....

Google Separates Search Stats

Good news for users of Google Adwords. Last week Google added the option to allow AdWords users to view separate statistics for Google search and the Google Search Partner Network (such as Aol.com and Ask.com). Prior to this, performance data was only listed for both...

Increasing Conversions with AdWords Demographics

Users running a PPC Campaign in the Google AdWords platform are given the choice of displaying ads on the Google Search Network and/or on the Content Network. I have never been a big fan of advertising on Content Networks, as I find the automated matching process to...

Google AdWords PPA?

Earlier in the week I was going through a Client’s AdWords account and saw a reference to PPA pricing. This reminded me of Google’s seemingly vanished venture. Back in March of last year, Google AdWords announced the launch of a US only Beta for a new AdSense Network...