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Today the Internet Advertising Bureau (IAB) released version 1.0 of the guidelines for measuring click fraud. The guidelines were created with the aid of Yahoo, Microsoft and Google in order to ensure that all major search engines would back the finalized guidelines. Here is a key snippet from the document’s Scope and Applicability section: Read more…

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Friday, October 24th, 2008

Google Separates Search Stats

Good news for users of Google Adwords. Last week Google added the option to allow AdWords users to view separate statistics for Google search and the Google Search Partner Network (such as Aol.com and Ask.com). Prior to this, performance data was only listed for both networks combined.

I spent some time reading through various forum threads on this topic and I got the impression that I would be turning off the display for the search partner network; a lot of folks seem to be skeptical about the relative value of advertising on the partner network. Read more…

Users running a PPC Campaign in the Google AdWords platform are given the choice of displaying ads on the Google Search Network and/or on the Content Network. I have never been a big fan of advertising on Content Networks, as I find the automated matching process to be less than ideal. I can generally browse the net and quickly find ads that are irrelevant to the sites they are displayed on. This can give one a healthy dose of skepticism.

While advertising on Content doesn’t generally cost a great deal, we have never seen much in the way of results. By and large we do Search Network only, however recently I have had to re-assess that view. Read more…

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Monday, June 30th, 2008

Google AdWords PPA?

Earlier in the week I was going through a Client’s AdWords account and saw a reference to PPA pricing. This reminded me of Google’s seemingly vanished venture.

Back in March of last year, Google AdWords announced the launch of a US only Beta for a new AdSense Network pricing model Called PPA or Pay Per Action.

Ostensibly, this would allow ads to be displayed on participating AdSense publishers sites, with cost levied only upon completion of the Advertiser specified conversion action. Read more…

A case was brought to French court surrounding the use of certain keywords through the use of Google AdWords.

Google AdWords offers advertisers a keyword tool which will often suggest variations of certain keywords to be added to a given campaign. Fashion retailer, Louis Vuitton is unhappy as AdWords has been noted to suggest terms such as “Louis Vuitton fakes” and “Louis Vuitton replicas”.

Because Google is essentially selling the advertising rights to these trademarks, Louis Vuitton alleges a trademark violation, and took the search giant to court – and won! Naturally Google has appealed and the case will now go to the European Court of Justice in Luxembourg.

For a few years now Google has offered their AdWords advertisers an alternative to the online interface with AdWords Editor, a downloadable program offering additional functionality to make managing your campaigns just a little bit easier. Today at SMX Advanced, Kevin Johnson, Microsoft’s Platform & Services Division President, announced the launch of a similar such product for Microsoft adCenter, in Beta of course.

Microsoft’s vision is a fully functional desktop client version for adCenter, rather than just an editor. This means that tools such as those used for keyword research will be integrated into the software, a feature lacking by Google AdWords Editor.

This product launch will likely make many advertisers happy assuming it all goes smoothly. Our experience with adCenter is that of awkwardness as their interface is far from user friendly, taking several steps to complete a task done with only a single click over at Google.

Unlike many other beta launches that are accessible to only a select few deep pocket advertisers, adCenter Desktop beta is available to anyone with an account in good standing. If you meet the adCenter terms and conditions, you are eligible to apply. If interested in giving the beta a try, fill in their application form to be considered.

Google Adwords sample listingThis is the third in a series of articles intended to convey my personal impressions of managing PPC through Google AdWords, Yahoo Panama and MSN Adcenter. If you missed the earlier posts, you can find them here: Part 1 – A User’s Review of MSN adCenter; Part 2 – A User’s Review of Yahoo Search Marketing

Google is still by far the most popular of the 3 engines and therefore the AdWords Pay-Per-Click management system is the most utilized. As a result, AdWords is the most developed of the 3 systems.

Google Adwords LogoIf there is one thing I can say about Google it is that they are constantly coming out with new features. As there are a great many tools to cover, I have decided to leave off any sort of in depth look at them in this post. I will however, be writing a follow up looking exclusively at some additional features, particularly my personal favourite, which is AdWords Editor. Read more…

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Tuesday, April 29th, 2008

Google's Ad Quality Score Leaked

This morning I arrived at my desk to find a very welcome message from my friend and colleague Eric Lander. Apparently Google made a colossal boo-boo and exposed the quality score and max bids for some advertisements. As far as I know this is a first. Check out Eric’s article at Search Engine Journal.

Below is one of the screenshots of the leak from Eric’s article

This is the second in a series of articles intended to convey my personal impressions of managing PPC through Google Adwords, Yahoo Panama and MSN Adcenter.

If you missed part one, you can view it here. Today I will be covering Yahoo’s Panama. Of the three, this is my least favoured, so I’m wearing my Yahoo Search Marketing ball cap today, to remind myself not to allow too much vitriol to slip into the article. Read more…

The policy at Google may not be changing regarding how they treat Display URL’s within AdWords accounts, but they are cracking down on those abusing the system. Effective April 1st of this year the display URL policy will be strictly enforced.

While the policy is relatively simple, some advertisers have found ways to abuse the system and in the light of some advertiser complaints, Google has decided to put its foot down in the act of fairness.

Barry Schwartz over at Search Engine Land has written on this in more detail and has given a few examples of acceptable and unacceptable Display URL’s, but in short, if your Display URL’s coincide with your landing page, you should have nothing to worry about.

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