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You Suck – A Memo to Microsoft adCenter

Dear Microsoft. While I value a wider selection brought on by competition, ever since you launched adCenter, your back-end has been plagued with troubles. I find it alarming that even after all this time, some basic fundamental usability issues are still not addressed...

Microsoft adCenter – A Little Beef

It is not rare for me to come across issues when working with PPC platforms that really bug me, but usually I just keep to my self. There is one design flaw in particular at Microsoft adCenter however, that I felt I wanted to beef about briefly in hopes that someone...

adCenter Springs a New Bag of Tricks

Last week Microsoft announced a few updates to adCenter that anyone doing pay-per-click advertising should take a look at. Here is a quick summary created with snippets from the announcement: Better Targeting Options “Now you can apply customer targeting and...

Microsoft adCenter picks up the pace

Last year, Microsoft adCenter introduced changes to their Ad ranking system for advertising in the US. This represented a shift towards a more Quality Based Ranking system, along the lines of what Google AdWords and Yahoo’s Panama already have in place. It appears...

Microsoft adCenter Desktop Beta

For a few years now Google has offered their AdWords advertisers an alternative to the online interface with AdWords Editor, a downloadable program offering additional functionality to make managing your campaigns just a little bit easier. Today at SMX Advanced, Kevin...