At least a few times a month I get asked various questions about why a search engine ranking looks the way it does.

For example, someone might ask me how they can influence the description and/or title that Google gave their website in their search engine ranking. But easily the most prominent question is “what are those links that show up under some #1 rankings? How can I get those?” Read more…

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Friday, January 23rd, 2009

SEO Results Take Time

SEO Results Take TimeThere is one important factor to remember whenever you are involved in improving the organic rankings of a website, and that factor is time. One of the most common questions I receive as an SEO is “How long till I start to see results?” This article is dedicated to anyone who has ever asked that question.

It doesn’t matter what industry you are involved in, or what techniques you follow, in all cases you will be a prisoner of time. In the vast majority of cases search engine rankings don’t come over night. Read more…

On January 29th Marketing Sherpa is presenting a webinar that we strongly recommend to all of StepForth’s readers called:

The webinar is 90 minutes long and includes a printable report called “Create Content Your Prospects Adore”. All of this is just $97 and if it is anywhere near as good as the “How to Viral Market” webinar StepForth purchased last month then it will be more than worth the investment (yes this is one place we get our training!). Read more…

In the following interview, world renown Internet marketer Ralph Wilson of Web Marketing Today interviews Ross Dunn from StepForth Web Marketing about Reputation Enhancement and how important it is for businesses of every type on the Internet.

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Thursday, October 23rd, 2008

Website Slowing You Down?

Website slowing you downIn a world where more and more households are connected to the internet, bandwidth is becoming an issue and brownouts have been predicted to occur in the next few years. With the strain on the infrastructure of the internet this makes having an efficient, fast loading website all that much more important.

The bottom line for most site owners though, is not the efficiency of the internet as a whole, but rather the financial sustainability of their websites. While there are many ways to make a site perform better in terms of converting visitors, one of the simplest, and probably most important aspects is simply to reduce the load time of your website. Read more…

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Thursday, October 23rd, 2008

Google Displaying Error URL Sources

Google, in their Webmaster Central Blog, has introduced a nice little feature to the webmaster tools interface recently. The new feature identifies source URL’s for various errors that they detect.

For instance, when they display a 404 (not found) error for your site with a link to the missing page, now they will also tell you where they found the link to this error. This added feature can save a webmaster a ton of time in some cases. Read more…

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Tuesday, October 7th, 2008

Promoting Your New Website

Promoting your new websiteA few weeks ago I wrote about building your website from the ground up. This article did not dive into great detail on any specific topics, but rather touched on the key points you will want to address. In this article I will place most of the focus on the promotion aspect of this previous article.

While at times new websites can experience organic search rankings in a matter of months, for the most part, it can take well over a year before you start to see any progress, and that is if you start promoting right away! Read more…

Site Design from the Ground UpSo, you have finally decided to build yourself a website, but really have no idea where to start. The following 10 steps will give you some insight into what you need to address when creating a search friendly website from the ground up.

While this article is not an exhaustive list of everything you need to know, it does touch base on many of the important aspects of creating a new website. Read more…

At Search Engine Strategies San Jose I had the pleasure of interviewing my friend and mentor Dr. Ralph Wilson. Ralph is one of those amazing people who always seems to stay on top of his formidable workload while managing writers and his well known web site Web Marketing Today.

In this interview I asked Ralph how he keeps on top of his enormous workload while still writing ebooks and articles and as I expected he had some great tips to share. Read more…

At some point, most people have had some sort of encounter with internet scams, viruses, spyware or other security problems. Hackers and scam artists are a pervasive reality in today’s world and making assumptions about security is unwise. A pay per click account makes an attractive target to a technically savvy criminal and gaining access to someone’s account allows them to promote their schemes at someone else’s expense.

Originally trained in Network Security, I have always taken such precautions very seriously and now even more so, since a recent fraudulent act affected one of our client’s accounts.

Early this summer I arrived at the office on a Monday morning and proceeded to check my weekend mail. Two emails caught my attention right away. The first from AdWords, informing us that the client’s credit card was declined and the second, from the client asking ” What is the campaign “Qwasde” – Campaign #1″? Read more…

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