marketshare-may-2009Earlier today Nielsen Online (pdf) released the latest search share rankings. Figures are pretty much what one would expect, Google far in the lead followed by Yahoo and MSN, but this past month Google has taken another small hit.

April and May of 2009 each saw Google lose a bit of ground. Back in March their search share was 64.2%, and in April it was down to 64%. May has seen another drop, bringing them down to 63.2%, a full percentage point in 2 months. In these same two months, Yahoo has increased a total of 1.4% to 17.2. Read more…

I was just reading more about the IIS SEO Toolkit when I came across the following interesting tutorial on how to block competitors from running the IIS SEO Toolkit on your servers. If you have an asp-based website then this is a mandatory update in my opinion unless you want your competitors to have easy access to your site’s information. That said, a lot of the information that the IIS SEO Toolkit provides is likely available through other tools but at least if you block the Toolkit you will make it that much harder on the competition.

Here is the tutorial: Read more…

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Wednesday, April 22nd, 2009

Top Posts on Tips

Here are the top posts on “Tips” from the old StepForth SEO Blog.

The Ten Minute Optimization REDUX – A SEO Tips White Paper

‘A 10 minute process to optimize a web page for top search engine rankings.’

How to Troubleshoot Dropped Search Engine Rankings – A StepForth SEO Tutorial

‘Discover why your search engine rankings have dropped and what to do about it.’ Read more…


I came across a video on Twitter yesterday (thanks to user @mypluginplay) and after watching it I learned a few things about LinkedIn (a property where I have a profile but I haven’t researched yet) that were definitely worthy of sharing. Read more…

I was doing some of my daily news digging when I came across the following chart on MarketingCharts.com showing the Share of Ad Spending by Medium as of September 2008. With all of the discussion these days about TV and print advertising suffering during the (brace yourself for the phrase we all hate) economic downturn it will be interesting to compare these numbers to data a year from now. Read more…

google logoGoogle announced yesterday morning over at the two improvements they have made to the search results. These improvements include more refined results for specific searches, and longer snippets for long tail searches.

Search Refinements

This refinement will allow Google to offer more “related searches” for various queries that users perform. Now when you do a search in Google, at the bottom of the results there is small section of links titled “Searches related to:” These are links to other related searches. Read more…

From what I can gather RedZee should change their mascot to an animal more identified with shiftiness than a cute Zebra. Ever since I wrote “Seeing Red – Search Engine RedZee Reviewed” I have lost count how many people have either thanked me for saving them from spending money fruitlessly at RedZee or have told me they wished they saw my article before they paid for advertising there. But what brings me to mention RedZee today is an email I received from “Abe” (his name has been changed to protect his identity), a RedZee victim who is asking me to help him recoup nearly $1500 USD he spent on the search engine. Interesting, well let’s dig deeper here:

Abe, why are you trying to recoup your spend?

“After a week and several hundred “hits” I realized the service was a scam because I had no conversions and my tracking software showed that all my the “visitors” from RedZee landed on the same page and stayed less than 1 second.”

And what can I do to help?

“I was wondering if you can help me by providing your expert opinion to my credit card company regarding RedZee’s Referral Spam practices that have resulted in my receiving thousands of ‘hits’ but no conversions over the past 6 weeks.” Read more…

A big thanks to the wonderful Abby Prince from WebProNews for interviewing Matt Cutts explaining what the new Canonical tag is for and why it was created.


Here is a link to the Matt Cutts video shown above.
by Ross Dunn, CEO, StepForth Web Marketing Inc.

Today at the SMX West conference, Google, Yahoo and Microsoft just announced a new tag that will have a major impact on reducing the amount of duplicate content issues found online and it will help website owners reclaim valuable link popularity.

In this article Canonical URL Links by WordPress specialist Joost de Valk he explains the tag and reasoning behind it. I will give a quick synopsis myself below but his article has some more detail if you need it. Read more…

At least a few times a month I get asked various questions about why a search engine ranking looks the way it does.

For example, someone might ask me how they can influence the description and/or title that Google gave their website in their search engine ranking. But easily the most prominent question is “what are those links that show up under some #1 rankings? How can I get those?” Read more…

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