In parts 1 & 2 I have already discussed much of the onsite SEO factors, as well as some off site stuff such as inbound links and algorithmic updates. Here are some factors that are only slightly contributing today, but show a very strong probability of being major aspects tomorrow. If Google rankings are important to you, these are a few items you will want to consider seriously. Read more…

In Part one of How To Optimize for Google, I discussed some of the fundamental on-site SEO aspects and how they have changed over the past few years. This article focuses on a few algorithmic updates as well as some updates in the inbound link landscape. Read more…

I got your attention with that title didn’t I!? No, it isn’t actually a book I wrote… I wish! That said, it is a great book I just bought from Marketing Sherpa and I am really looking forward to reading it.

The Marketing Sherpa LogoAlthough I have been practicing web marketing for 14 years I have absolutely no illusions that I know everything (far from it). As a result, I read content from my web marketing peers as often as I can and I try to pick up Marketing Sherpa handbooks and guides occasionally to see what marketing strategies I may be missing; Marketing Sherpa truly rocks!

An image of the 2011 B2B Marketing Advanced Practices HandbookIt is on that note I thought I would share this great deal on the 2011 B2B Marketing Advanced Practices Handbook by Marketing Sherpa (a mouthful indeed!). The book will be released on March 1st but it is available right now for preorder at a significant $100 discount (down to $247 in digital format) which I couldn’t ignore. So, if you are like me and like to keep up on the best of the best techniques check it out!

Full disclosure: I am trying to cut my costs even more by advertising this with my affiliate code but can you blame me!?

Keep in mind they guarantee your satisfaction for this purchase 100% and I can’t imagine you not being happy with it – I have never returned one!

Here is what the 2011 B2B Marketing Advanced Practices Handbook by Marketing Sherpa includes: Read more…

Most savvy site owners have either Google Analytics or some other advanced tracking solution installed on their sites. Google Analytics offers extensive data about your visitors behavior for free which helps explain its immense popularity.

One feature of Google Analytics that is often over looked is Event Tracking. Event Tracking allows webmasters to easily track things such as file downloads, the clicking of external links and video views. Things that was once difficult to track. While the setup can be a bit confusing, viewing the data within Google Analytics couldn’t be easier. Read more…

For most sites, increasing your inbound link counts is important. But one aspect of link building that is often overlooked is not actually link building, it is making the most of the links you already have.

Have you ever stepped back and taken a look at your links? Often times when we do site audits we find opportunities to significantly improve the value of links that are already in place. Improving the quality of your existing links usually takes some time, but not usually much money. Read more…

Anyone who has seen one of my presentations knows that I am a die-hard MindJet Mindmanager user… in fact, I favour it over PowerPoint by far.

Some of my audiences have even requested more information on the product I use. Well, today, something special showed up in my mailbox… a 25% discount on all purchases at MindJet from November 29th to December 3rd, 2010. I immediately used the discount to upgrade from Mindmanager 8 to version 9 :-)

25% off at MindJet.com

Click here for the discount: http://bit.ly/mindjetm

Tune in to Monday the 16th of August’s episode of SEO 101 on WebmasterRadio.FM where I (Ross Dunn) and my co-host John Carcutt interview Jon Henshaw and Taylor Pratt of Raven Internet Marketing Tools (affiliate link – this article is, however, a legit preliminary review).

In short, Raven Tools can help you with the following:

Website analytics, managing link building campaigns and tracking their success, search engine optimization, social media reputation and campaign tracking, keyword research, and… see more farther on as I outlined the list of features.

The August 16th show will delve into some of the unique (and very cool) reporting options and tracking functionality that Raven has integrated over the years. From discussing how Raven IM Tools has uniquely layered link building reports and ranking reports over top of your overall site analytics (powerful combination!) to learning more about their integration of bit.ly, social mention and other popular metrics providers, this show is well worth a listen. That said, here is a little more about the show and my experience with Raven Tools since we recorded the program. Read more…

If your site is currently treating unavailable pages (404 errors) like temporary redirects (302 redirects) you may not have any problems with the search engines but your site is losing out on some important advantages of a proper 404 error.

The Way a 404 Normally Works

This is how a 404 normally works on a website when a search engine, let’s use Google, visits a URL (i.e address) on your website that cannot be found that was previously spidered/indexed as functional:

  1. The visit produces a 404 error from the server.
    A 404 error is  provided by your server when an Internet client (i.e. a browser, search engine, etc.) reaches a URL on your site that can not be produced by your server because it is no longer there or it is incorrect.
  2. The first time Google encounters this 404 error, it does not remove your URL but it takes note the page is not available and the broken link/missing address will be mentioned in your Google Webmaster Tools dashboard for you to fix ASAP.
  3. The second time Google encounters the 404 error it is a good bet the page will be removed from its index and the error will remain in your Webmaster Tools dashboard for fixing. Google will continue to find the broken link until it is fixed, at which point any associated rankings you had for this page can work their way back up to where they were.

Using a 302 Redirect Response Instead of a 404 Error Response

Here is the situation: when a search engine visits a URL that no longer exists, your server delivers a 302 redirect response instead of the proper 404 response. Read more…

The PubSubHubbub (PuSH) logo by Google If you have a blog or a website with a RSS (real simple syndication) feed and you haven’t heard of the new PuSH protocol then I have a treat for you. A little while back, Google announced a new open source protocol quirkily called PubSubHubbub, or PuSH for short. In Google’s own words PuSH is “a simple, open, server-to-server web-hook-based pubsub (publish/subscribe) protocol as an extension to Atom and RSS.”

And now, without further adieu, here it is in English:
Read more…

Yesterday Google announced in the Webmaster Central blog the added expansion for images within XML Sitemaps.

By expanding your XML Sitemap to include images in the new format, this will allow Google to easily learn which images you consider important. With image related queries being performed at Google every day, this extra step may help you to benefit from a bit of increased image related traffic. Read more…

Google Adwords Certified Partner Member of SEO Consultants Directory EMarketing Association