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Increase Your Conversions Up to 55%

Marketing Sherpa is a company I have nothing but respect for due to their years of offering outstanding marketing handbooks and case studies. Recently they updated one guide that just plain begged to be advertised – because it has the information that can...

Increasing Conversions with AdWords Demographics

Users running a PPC Campaign in the Google AdWords platform are given the choice of displaying ads on the Google Search Network and/or on the Content Network. I have never been a big fan of advertising on Content Networks, as I find the automated matching process to...

Web Marketing Tips by StepForth, Part 1

Over the course of a day we tend to run into situations where some basic and occasionally not so basic tips and tricks need to be applied to a website. Here are three that come to mind at the moment and might just help you improve your web marketing results. How to...

Open Pricing Can Improve Sales on Your Website

Marketing Sherpa is my favorite site for catching up on the latest case studies on user behavior online; followed by another excellent publication called Alertbox. Marketing Sherpa’s latest article does us all a service by illustrating how important it can be to...

Create Your Own Mobile Website – Easily and Free

In follow-up to my most recent posting I just completed my article on How to Simply Create Your Own Mobile Website and it is now posted exclusively at my favourite search engine resource; Search Engine Guide. Here is the introductory paragraph for a little taster:...