With great joy the staff at StepForth want to welcome into this world Emma Marnie Van Achte, the newborn daughter of Scott Van Achte; our Senior SEO at StepForth and friend.
Emma was born March 03, 2008, 5:54pm, at 7lbs, 8oz
Congratulations Scott and Lyndsay! You have an absolutely gorgeous baby girl and we can’t wait to meet her and spoil her silly 
Here are more pictures of Scott and Lyndsay’s long awaited day.
Lots of love from your
StepForth family.
When building a new site you want to create a powerful and respected reputation on the web. A company or individual can do this by having a great homepage (lots of great content and a blog), finding the appropriate communities to share their expertise, creating publicity, and building their brands image (expanding community).
A structured social media campaign can provide lots of traffic to your site. Social media can be indexed in organic listings and provide links to your site. The important point brought out in this article is to not just make a few attempts at social media but to keep on trying. A business should be encouraged to consistently provide new content to social sites because its a great way for their content to be promoted.
Social media ideally helps to find the best (current, peer reviewed) information available on the web. To be seen as “highly important information” people must be able to find it, want to link to it, and it should be so good that people want to share it with people who have similar interests. The best way to do this is to provide informed, engaging, and unique content.
More and more people who grew up with the web are using it as a trusted space to find unbiased news. Surveys have shown that people are becoming frustrated with traditional news sources because they lack quality and are out of touch with today’s generation.
Youtube will be allowing live video this year. That means that people can broadcast themselves and what they are up to 24/7 and promote it to an already large user base. It should make for some interesting content and provide an exciting new venue for people to interact.
Yahoo Search is aiming to show more useful information on its results page. Yahoo state’s it will eventually “enable 3rd parties to build and present the next generation of search results”. This includes bringing data found within a website like ratings and other useful information into it’s Yahoo search results page. Instead of just a website’s URL and abstract on its results page Yahoo will include “ratings, images, deep links, and all kinds of other useful data”. Although this is still in the works the plan is to let websites “regain some control over how their content is presented without allowing them to actually muck with search result ordering.”
Great Q & A from people working with social media (Lee Odden, Shana Albert, Neil Patel, Jane Copland). Topics include good sites to promote content, attracting links, social media as a marketing strategy, and an insiders guide to Social Media.
Google Maps is now including a “refine by user rating and neighborhood system” to its search results of local services (hotels, restaurants). So whether you are downtown or uptown you can find more specific and user rated search results.
Yahoo is changing its minimum bid for PPC. Depending on what keywords you are targeting your minimum bid can now be under the previous .10 cent minimum. Although this will not affect any competitive keywords it will likely help to lower costs of targeting smaller niche markets.
It appears that YouTube is having some serious problems because it has been unreachable for over an hour now. I checked with a fellow Twitterer and there is no question this is a widespread outtage.
What I find the most odd… Is there isn’t even a error page provided by Google which is highly irregular and does not bode well.
I hope you are all having a great weekend. Tomorrow I am off to Santa Clara for SMX West… I hope to see some of you there. If you want to hookup drop me a note: Ross at StepForth and that dot com thing.
Virtual gifts may be nice but Facebook is putting actual goodies behind the way to spread cheer on their social platform in the UK. A UK company is behind the application to allow easy purchasing and sharing of Mars related products on Facebook. Once being sent a real chocolate bar on Facebook you can redeem it at local UK grocers.
Business Week explains why Social Media is a great business and market research tool. Social media is essential for advertising and building your on-line presence. New technologies gather and analyse data on products and services from throughout the blogosphere, news media sources, and on-line communities. They stress the importance of monitoring your online presence and the influence of social networks. They point to Google’s “growing ability to incorporate blog posts within Web search” to show the influence of social media content on the web.
Here are ten tools that should help any company keep track of whats going on within the social media world in relation to their business. These tools help you find out who’s saying what about you and your company.
Google is cashing in on video popularity as it is testing adding video to their search results page. Google is trying to draw your eye towards video images and provide interactive advertising to their search results.
Ever wondered how social media helps already established individuals build their image. NBA all-star Steve Nash is trying his hand at LiveVideo.com, a social networking and video sharing site. It fun to watch celebs like Steve Nash and Will Ferrel build their audience through social media channels.
Combining marketing with social networks can be a great way to spread your message through word of mouth and viral marketing campaigns. If they become popular they will drive exponential traffic to your website. In “ What makes a Successful Marketing Campaign on Social Networks?” 9 key attributes are given that are shared by the social media campaigns.
I enjoyed this great interview of Jeff Quipp of Search Engine People as he gave his secrets of the SEO business. He placed SEO as part of your overall marketing strategy. He gave his views on linkbuilding, linkbaiting, an insiders guide for new bloggers,and how he became head of his own SEO company. He also looked into the crystal ball for the future of SEO and what search engines will be crawling some time soon.
Topix, a news site, will be providing discussion forums for NBC affiliates.
Yahoo has been making improvements on consumer satisfaction scores for Yahoo Search.
Things I found interesting while on the web today…..
Last week Google introduced the Google Social Graph API, a new application programming interface to allow wed developers to make better use of relationship data for social networking sites.
The new API will have a number of practical applications, with one possibility being the integration of a button to allow users to easily add friends.
While being hired on at StepForth Web Marketing our CEO, Ross Dunn, was interested in how someone with a background in sociology could benefit his company, specifically in understanding social media and how to market to it. Sociologists look at communities and try to dissect them as to what its participants have in common in addition to trends or commonalities within the communities.
Sociologists study society and social action by examining the groups and social institutions people form, as well as various social, religious, political, and business organizations. In essence it is the study of social interactions of people and groups. Read more…
Here’s a couple links I found interesting in my social research today
