Back in 2012, while working on a non-profit project called Elephants Never Forget Ashley Melsted decided to add a PayPal donation option to the Facebook page. Unfortunately, it was not so simple so she decided to create a tutorial that helped many charities & non-profits create yet another avenue to raise funds.

It is now 2014 and over time a lot had changed and the efficacy of the tutorial faded. As a result, I, decided it was high time to update it. What follows is a 99.9% new format tutorial of the donation tab & button creation process. I hope it helps you raise more funds than ever before – Ross Dunn


You need to have your PayPal button code ready before you begin; here is a link to the PayPal page for setting up such a button. The following is what it should look like, but with the zeros I highlighted replaced by an alphanumeric code unique to your button:


Once you have the code save it in a text file but keep it open.

Next, copy and paste the following RED sample code into a text file and customize it with your organization’s information.Then, copy the PayPal Donate Button Code you saved previously and paste it over the bold red content “PayPal Code Goes Here”.

Now that you have the code finalized, save it to your computer somewhere (your desktop is the safest bet to find it later if you need to) but keep it open so you can copy it all and paste it into Facebook when the time comes in the tutorial below.

<center>Donations to Elephants Never Forget will help us complete the film.</center> 
<center>We are an independent production and need your support.  </center> 
<center>For more info  please contact </center>

And now that the preparations are complete, please follow the tutorial below:

1) Start by adding “Static iframe tab” to your page:static-iframe-tab-logo

  • Type “static iframe tab” into the search bar
  • Select the “Static Iframe Tab” app
  • On the resulting page click the green button “Install Page Tab” (screenshot)
  • Select the page that you’d like to add this app to


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An "action" sign for starting the recording of video. Includes social media icons like YouTube, Vimeo, etc.Social media marketing is a must-have facet in any business nowadays; it helps your company stay connected with its audience, create a wider networking circle, and keeps you relevant. By implementing a web video into your social media platform, you will be able to stand out amongst your competitors and more easily connect with your audience. This process doesn’t always come easily though, and many times people will miss the mark with their video. Here are the top five mistakes people make when video content:

Video is Too Long

One very important thing to remember about social media is that it is constantly being updated. People want the newest information as quickly as possible and social media platforms cater to that mindset. To create successful videos on social media – you have to keep it concise and interesting. Yes, you may have a lot of information you want to convey to your audience but be sure to not pack it all into one video. Cut it up into short, easily digested snippets where your audience can be in and out in less the four minutes.

No Plan of Action

Producing videos for social media is a great idea. Producing videos for social media without any plan of action is a bad one. You have to be sure that your video fits into you social media marketing plan. Be sure to have a well thought-out concept, an appealing script, and a smart planning process to be sure that what you produce is entertaining, enjoyable, and of professional quality. Read more…

Crowdfunding is growing in popularity. There are always stories in the news lately about a campaign that struck it big and raised a ton of money. However what you don’t hear about are the campaigns that weren’t successful, the ones that completely failed to reach an audience and their funding goal. Kickstarter, the largest crowdfunding platform online, has launched 70,850 projects to date and only 43.88% of successfully reached their funding goal. So what distinguishes the successful projects from the ones that flop? There are many factors that lead to an unsuccessful campaign, however below outlines the top 5 that arise again and again. So before you start your campaign, take these into consideration: Read more…


A photo of the article "Thumbs Up for StumbleUpon's Marketing Platform" from the Fall Edition of the Search Marketing StandardStumbleUpon is so rarely thought of when it comes to marketing that it seemed perfect to write about the advantages it offers in an article for the Fall Edition of the Search Marketing Standard which is available in print at marketing events around the world or online.

The article is called “Thumbs Up For StumbleUpon’s Marketing Platform”


Here is an excerpt from the article available online or in the latest print magazine:

StumbleUpon  (SU) is my favourite tool for creative inspiration and web discovery but from a marketing perspective the site is not necessarily a good fit for all companies looking to increase targeted traffic to their website. The key to knowing if StumbleUpon is right for you is to intimately know your target market which I have to assume you do for the purposes of this article.

A Short History Lesson & Some Metrics

Founded in Calgary, Canada in 2001, StumbleUpon  is considered a “discovery engine (a form of web search engine) that finds and recommends web content to its users” according to Wikipedia.

Read more…

Are you looking to start a crowdfunding campaign for a project? With traditional funding hard to come by these days, crowdfunding is a great alternative to raising money. There have been many success stories of projects exceeding their funding goals and as a result generating an online buzz for their project. If you want your campaign to be the next success story, ensure you follow these tips in the pre campaign, launch and post campaign. Read more…

I recently worked with a team to launch World Elephant Day (WED) on August  12th, 2012. In the lead up to WED our Facebook campaign was going well; however, we wanted to increase our overall engagement. To do so we implemented 3 key tactics to increase the campaign’s Facebook engagement.  As a result our total reach boosted from 1500 to over 200,000 people in the days leading up to and right after the campaign.  Below outlines the 3 most successful tactics used to generate this increase.

Read more…

It has come to our attention there really IS a social media guru out there and the gang at found him. Check out this startlingly profound video and share if you dare risk losing this edge you will now have on social media tactics!

YouTube Preview Image

Key Takeaways

If you need help making the best out of the myriad of social networks and strategies online here are a few thoughts: Read more…

a picture of a debit card with social icons on itThe term ‘social shopping’ gets thrown around a lot and it’s used to mean everything from having reviews on your site to consulting friends on Facebook before you buy. To me, the essence of social shopping is the ability to consult with others before you purchase, whether that person is a sales clerk, an anonymous reviewer, or your best friend. Research suggests that greeting a customer can increase sales by up to 25%, so getting personal engagement on purchases just makes a lot of business sense. Here are some ways to increase social shopping on your own site:

Add better reviews: If you sell products and don’t have reviews, add them now. Even bad reviews can increase conversions by 67%. The latest trend is with video reviews. Companies like VideoGenie let customers add a 20 second product review, and sites like ShoeDazzle swear by them. Read more…

The first ever World Elephant Day (WED) will be this Sunday, August 12th. For the past several months I have been working as the Social Media Coordinator to raise awareness for the campaign and gain international support. We have steadily been building a following however it was evident that in order to gain significant traction, we had to go beyond our own social networks. I’ve tried multiple tactics and found the following 3 proved to be the most effective: Read more…

Pinterest, when used correctly, can drive valuable traffic to your website, promote your brand recognition, and increase conversions. In fact, according to HubSpot, as of January, 2012, Pinterest accounted for 3.6% of referral traffic. Shoppers referred by Pinterest are 10% more likely to make a purchase than visitors arriving from other social networks, and are likely to spend 10% more.

Read on to learn how your brand can cash in on the Pinterest phenomenon:

1. Include images on every page and blog post

Pinterest is image-based; if a page doesn’t have an image or photo on it, no one will be able to pin it, no matter how interesting the article is. And, the more interesting/thought-provoking/funny/unique/artistic your images are, the more likely people will pin and repin them, giving your site the exposure that you’re seeking.

2. Claim your brand or business name

Or if it’s already taken, find one that’s as close to it as possible. Because Pinterest is indexed by the search engines, the closer you can match your Pinterest URL to your brand’s name, the better for your business’ findability. It will also make it easier for other Pinners to find you just by searching in the on-site search box.

3. Optimize your account

Take advantage of Pinterest’s profile features; add links to your other social profiles and website. Complete your bio, using keywords in the description.

In the pin and pinboard descriptions, use hashtags so that they’re easily found, and include a website URL in pin descriptions where it makes sense. Don’t forget to include relevant keywords in the actual descriptions themselves. Some well-branded or optimized pinboards are ranking well in the search engine results pages. Read more…