Today comScore released the results of an interesting study that clearly identifies social networking environments as great places to advertise for leisure products and apparel. If you have ever wondered whether social marketing was worthwhile then this study should pique your interest.

According to ZDNet, vulnerability within Gmail could allow hackers full access to Gmail accounts giving them the ability to steal contacts and incoming emails.

Security researcher Chris Gatford noted that “attackers could compromise a Gmail account–using a cross-site scripting vulnerability–if the victim is logged in and clicks on a malicious link. From that moment, the attacker can take over the session cookies for Gmail and subsequently forward all the account’s messages to a POP account.” Read more…

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Thursday, September 13th, 2007

Microsoft Attacks Google

Microsoft has attacked Google in a statement released on Monday. ZDNET reported the statement was released shortly after Google signed a deal with Capgemini to promote its office-productivity software.

The statement had 10 questions directed at Google App users and those considering the software. These questions addressed the perpetual beta stage for many of Google’s products as well as the minimal functionality for fundamental features such as headers, footers, and footnotes.

There has been no word on Google’s stance on this statement.

On Wednesday the news lines were afire as Apple’s CEO Steve Jobs announced a $200 price slash on the iPhone. Ever since the announcement there has been rampant speculation on Job’s move…

Why, why, why?

Well I came across a fantastic character profile on Bill Gates and Steve Jobs by Robert X. Cringely; a man with abnormally deep insight into both men. The article is fascinating and I strongly recommend the read. After all, these are two people who have serious influence over the technological world we live in.

I enjoyed a fantastic overview of a press conference presented by Steve Jobs today. Among other cool news such as a new line of iPods Steve Jobs announced huge price slashes on the iPhone (sorry those who already bought it!) and added a particularly cool product called the iPod Touch which looks identical to the iPhone but lacks the phone capabilities.

Complete with WiFi I expect the iPod Touch to be a new rage… I want one badly! I also expect the iPhone Touch will vastly increase the frequency of mobile search since it uses the far less expensive (or free) WiFi networks that seem ever-present in the big cities.

Check out the excellent coverage of this news event by Ryan Block of Engadget

A Facebook press release announced the following today:

Starting tomorrow (Weds), we are making limited public search listings available to people who are not logged in to Facebook. A public search listing provides, at most, the name and profile picture of any Facebook member that has their search privacy settings set to “Everyone”. It will show less information about a person than results of a search performed by someone logged in to Facebook. We wanted to give people who had never come to Facebook, or who are not currently registered, the opportunity to discover their friends who are on Facebook.

The news has caused a bit of an uproar from Facebook fans concerned about their privacy. In my opinion the risks are extremely low with the minimal amount of information provided but it is a vastly smart move for this popular social media website. Why is it a smart move? By opening the gates to spiders Facebook will amplify its impressive footprint by allowing search engine users to discover Facebook while they search for specific people. This all ads up to a hell of a lot more market share in the social media web space which is sure to make an IPO all the more tantalizing for investors.

One thing is for sure… Facebook nay sayers should definitely take a step back and reconsider their standpoint because I am in good company believing that Facebook is poised to be the Google of social media.

by Ross Dunn, CEO, StepForth Web Marketing Inc.

Read/WriteWeb, one of my favorite blogs, just posted an interesting article on a new site called Wikirage; a site that shows what topics are the most trendy (popular) at Wikipedia.

How Does Wikirage Work?
Wikipedia’s detailed traffic statistics are not available to the public so Craig Wood, the creator of Wikirage cleverly leveraged the editing statistics that are open to the public to create his statistics. As a result, Wikirage creates its popularity index by identifying the top 100 pages within Wikipedia that have received the most updates; a relatively accurate indication of the topics that are driving current trends.

Other Great Trend Resources

by Ross Dunn, CEO, StepForth Web Marketing Inc.
Celebrating 10 Years of Web Marketing Excellence
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Friday, August 31st, 2007

Jim Hedger Leaves SiteProNews

At the SiteProNews blog today Jim Hedger announced that his contract as the daily editor for SiteProNews was not renewed for another year.

The whole staff at StepForth wishes our friend and former in-house writer all the best as he refocuses his attentions on other partnerships and his company Markland Media based in Victoria, BC, Canada.

(Photo from SEO Atlanta’s Flickr library)
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Thursday, August 30th, 2007

The ULTIMATE Computer Lego

Nerds and techies rejoice! BUG Labs has launched its official website where they released more detail on their flagship product that, in a sense, is like the ultimate Lego for nerds and techies :-)

In quarter 4 of 2007 BUGbase will be released which will allow inventors to create an infinite variety of gizmos and gadgets from programmable building blocks. The blocks are called modules and all connect to the BUGbase which is a “a fully programmable and “hackable” Linux computer, equipped with a fast CPU, 128MB RAM, built-in WiFi, rechargeable battery, USB, Ethernet, and a small LCD with button controls. It also has a tripod mount because, well, why not? Each BUGbase houses four connectors for users to combine any assortment of BUGmodules to create their ultimate gadget.

On their About Page, the Bug Labs team coins this concept as “Community Electronics” because in addition to being able to create your own custom gadget you can also share your code and learn from others in the online community called BUGnet. This innovative move by BUG could open up a whole new level of advancement in technology where the eccentric and brilliant minds of inventors join as one to continually advance this hardware and software to unimagined heights.

by Ross Dunn, CEO, StepForth Web Marketing Inc.
Celebrating 10 Years of Web Marketing Excellence

In a post today dotMobi CEO, Neil Edwards announced that dotMobi would be releasing approximately 500 premium domain names to auction in the next few months. And yes, that includes Sex.Mobi.

Neil goes on to explain why dotMobi waited over a year to release these highly sought after domains: “We are a well funded company who has a long term view on dotMobi. The content publishing tools were not available last year to build good mobile content sites. It was not in the best interest of the consumer or the company to release names for sale when buyers would have had no good way to produce content.”

As an added note Neil Edwards should have quieted a few naysayers out there who believe dotMobi is going nowhere; in a period of only 3 months, Google’s index for .mobi pages has increased five times from 1 million pages to 5 million pages. Not bad for a relatively fresh domain in a emerging marketplace!

Congratulations dotMobi! I hope you guys make a killing on those premium domain names.

by Ross Dunn, CEO, StepForth Web Marketing Inc.
Celebrating 10 Years of Web Marketing Excellence
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