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Wednesday, November 28th, 2007

Google's GDrive in the News Again

The Wall Street Journal is once again fueling the fires of a potential GDrive initiative from Google.

The GDrive would be a free or for fee online service where the average Internet user could store a lot (or all) of their data remotely on Google’s servers. Google is thought to be considering this because it would further move file management to the online realm which would, in-turn, broaden Google’s advertising reach while reinforcing their user-loyalty. — More from the WSJ here but it still seems to be mostly speculative.

by Ross Dunn, CEO, StepForth Web Marketing Inc.
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Friday, November 9th, 2007

Facebook Unleashes Facebook Ads

Tuesday, Facebook founder and CEO Mark Zuckerbook announced the launch of Facebook Ads. This new ad platform will allow advertisers to focus their precise target markets.

Facebook’s Ads consists of three major parts: “a way for businesses to build pages on Facebook to connect with their audiences; an ad system that facilitates the spread of brand messages virally through Facebook Social Ads™; and an interface to gather insights into people’s activity on Facebook that marketers care about.”

With the announcement of Facebook ads, a number of brand specific pages were released Tuesday to the tune of 100,000 pages covering the world’s biggest brands. Users can share information about businesses they like acting as a trusted referral, sending qualified and highly targeted individuals to the main businesses page.

Users can also write on the wall of the business, add reviews, and interact with the business based on the features the business chooses to install.

Twitter PosterSince finally getting in touch with the coolness of Twitter (thanks to Jennifer Laycock and Caroline Middlebrook)I have become rather addicted. I find it extremely powerful because I can see into the activities of many of my peers and catch fresh beta products that might have taken me a while to notice.

To that end, Jeremiah Owyang tweeted about TwitterPoster.com (exactly 13 minutes ago) and I have to say it is a pretty cool little app. It shows the top Twitter personalities and in a very cool format that makes it easy to learn more about each person. More and more I am really seeing the vast marketing possibilities of Twitter… here is my Twitter profile :-P

by Ross Dunn, CEO, StepForth Web Marketing Inc.
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Thursday, November 1st, 2007

Ask Launches Improved UK Maps

Yesterday Ask launched an improved version of UK Maps in a bid to get more users of the utility in the UK.

I am not too familiar with the pitfalls of version 1.0 but according to Ask’s press release the new system accounts for the US-english vs UK-english language barrier (i.e. an ‘exit’ on a motorway is considered a ‘junction’ in the UK). The other improvements included:

  • Receive driving directions for up to ten different destinations at one time. In other words, plan your driving route for an entire day of errands – pretty cool.
  • It now includes walking directions.
  • “Landmark Assistance” is included which, I presume, allows you to find your way to particularly popular points of interest; this would be quite handy on a holiday!
  • Subway stations are marked for those who wish to get around a little quicker.
  • Curious about how everything might look in a particular location? Try the satellite view which will give you a decent photo view of the surroundings.
  • Satellite shots are available for purchase on the fly… odd but okay.
  • If you search for any UK city within Ask Search you will be presented with a myriad of city details including hot spots, links to maps, tips, etc. Read more…
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Wednesday, October 31st, 2007

Vampires are in Your Home!!

an unrelated but sadistic looking vampire kitty!!!You heard me right! There are items in your house ‘sucking a nickel of every dollar’s worth of the electricity that seeps from your home’s outlets’. The items I speak about are the ones in “standby mode”, such as your computer or any type of electronic waiting for the touch of a hand to fire it up. This includes rechargeable and trickle charge devices for cell phones, tools, toothbrushes, and any idle appliance such as an oven, dvd player or microwave that displays a clock.

An average household in the US will pay an additional $200 per year due to electronics on standby which is why The Vampire Slayer Act of 2006 has been approved by the California Assembly.

For ways to conserve energy I found this site to be of value and informative.

As for vampires in your home, they may be the ones shouting “Trick or Treat” at your door tonight.

Happy Hallowe’en from all of us at StepForth!

by Anita Sperrer, Office Manager

Ps. The picture of the kitty was added by Ross because… well a picture of a vampire kitty just seemed to work in his crazy Halloween-filled mind.

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Tuesday, October 30th, 2007

Twitter Gets a Guide

My friend Jennifer Laycock suggested an article today that I am glad I checked out called “Twitter Guide Part #1” written by a blogging newcomer by the name of Caroline Middlebrook. It is a useful guide for an increasingly popular social property located at www.twitter.com. Read more…

Hello all. My name is Tim Rule and I’m the most recent addition to the StepForth team. I believe my current title is “Gopher”, but I’m preparing to take over PPC management from Scott in the very near future.

I thought I’d take this opportunity to introduce myself to this blog by sharing an interesting thread I read in Slashdot this morning.

Not surprisingly, Microsoft has been fairly quick to recognize the long term threat to their dominant stature and have already taken steps towards addressing this.

With the XO not even released yet, I find it amazing the speed with which they have undertaken to insert themselves into this relatively recent initiative. It makes one wonder why they often seem so sluggish to resolve problems with their own products and yet find the energy to jump into new initiatives.

For those of you not familiar with the upcoming XO laptop you can learn more on this site.

Personally, I applaud this initiative and intend to pick up one of these myself. I can think of no globally worthwhile investment an individual can make to beat this. It is pretty hard to beat getting a warm, fuzzy feeling, a nifty new toy and a tax write off in one fell swoop.

I like the irony of the XO name as well.

Here is a list of some articles that my staff and I came across today and thought worthy of sharing. Enjoy!

  • I, Cringely wrote an excellent article today describing Google’s plans to host all of our applications. Cringely’s insights are well founded in my opinion. This one is definitely well worth the read.
  • According to a mobile study released by Portio Research over half the worlds population will have a cell phone by 2009 and 75% of the population will have one by 2011.
  • “The Senate on Thursday night approved a seven-year extension of a moratorium on state and local taxes on Internet access.” Honestly it is amazing to me that such a tax is even being considered – damn politicians!
  • “Google Inc. is confident that its $3.1 billion bid for online ad tracker DoubleClick will win over European and U.S. regulators.” Personally I hope it doesn’t go through simply because it has a very real possibility of giving Google a very damaging advantage over other search engines. I am still holding out hope that another player will steal more market share from Google because I prefer a more level playing field but I am well aware that is unlikely anytime soon.

And since we are approaching Halloween, here is something a little frightening for your day. A Zogby/463 Internet Attitudes poll states that 1 in 4 Americans feel the Internet is a decent substitute for a significant other for a period of time. Yikes. Oh and some other very interesting and occasionally boggling data was collected in the same poll so check it out for a laugh or two.


This is an important bulletin for anyone who is currently subscribed to StepForth’s Weekly SEO Newsletter.

This week we need a moment of your time to confirm that you still wish to continue receiving StepForth’s weekly SEO newsletter. In addition, starting next week, we will be using a new premium mailing service to send out our newsletters. The service is called Constant Contact and it will allow us to provide the highest quality opt-in and opt-out email services that will ultimately protect your privacy at a whole new level.

If you wish to continue receiving the weekly SEO newsletter please resubscribe here; it is a simple two step process.

Until you resubscribe you will no longer receive our newsletter.

Thank you for your time and we hope you decide to continue to receive our weekly SEO newsletter.

Sincerely,

Ross Dunn
CEO / Founder
StepForth Web Marketing Inc.

Note: This notification was sent via email to subscribers but due to the importance of this bulletin it has been posted here in case subscribers happen to miss the email.

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Wednesday, October 17th, 2007

dotMobi Domains Sell for Half Million

Congratulations to the gang at dotMobi for their successful Moniker auction in Miami last Friday. I am extremely impressed with how much they made on these domains.

poker.mobi – $150,000
ringtones.mobi – $145,000
news.mobi – $110,000
shopping.mobi – $55,000
email.mobi – $50,000
buy.mobi – $32,500
podcast.mobi – $25,000
cash.mobi – $12,500
pda.mobi – $8,000
zipcodes.mobi – $8,000 Read more…

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