Tune in to Monday the 16th of August’s episode of SEO 101 on WebmasterRadio.FM where I (Ross Dunn) and my co-host John Carcutt interview Jon Henshaw and Taylor Pratt of Raven Internet Marketing Tools (affiliate link – this article is, however, a legit preliminary review).

In short, Raven Tools can help you with the following:

Website analytics, managing link building campaigns and tracking their success, search engine optimization, social media reputation and campaign tracking, keyword research, and… see more farther on as I outlined the list of features.

The August 16th show will delve into some of the unique (and very cool) reporting options and tracking functionality that Raven has integrated over the years. From discussing how Raven IM Tools has uniquely layered link building reports and ranking reports over top of your overall site analytics (powerful combination!) to learning more about their integration of bit.ly, social mention and other popular metrics providers, this show is well worth a listen. That said, here is a little more about the show and my experience with Raven Tools since we recorded the program. Read more…

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Friday, August 6th, 2010

Celebrating Google’s Failures

If you are looking for a fun Friday Afternoon read, check out the latest article by Danny Sullivan over at Search Engine Land. Danny pokes into the many attempts Google has made in products that didn’t quite make the cut.

Google has had some massive success with a number of their initatives, but with that success there are always those that don’t quite make it. Read more…

The Google Places LogoToday Google announced it is finally embracing the two way conversation for business place reviews on its Google Places platform. As a result, business owners can reply to both negative and positive reviews for their businesses which were left on their Google Places profile.

This is Very Good News
Having dealt with some reputation management issues in the past for clients it used to drive me to distraction that the client could not respond to negative reviews on many of the review websites online. As a result, unfortunate situations where a miscommunication or simple mistake had occurred would quickly bloom out of control because the business owner had less options to respond as publicly as their unhappy patron. Fortunately, over the years IYP platforms that allow reviews such as Yelp and TripAdvisor finally opened the doors to allow business owners to give their side of the story and today Google took the same leap. Read more…

Since the launch of bing a little over a year ago, Microsoft has tried all kinds of things to try and boost their search market share. Well they are out with their latest marketing attempt – switch to bing and Microsoft will donate $3 to schools in need!

As of the time of this writing, bing has donated nearly $45,000, $3 at a time. Read more…

I will cover this in greater detail later but for now, I figure it is worthwhile to provide a little info around Bing’s announcement today that their freshly redesigned Bing Webmaster Tools is now online.

Here is a core snippet from their announcement explaining what is included in the new version:  Read more…

Google saw more searches in June than May, but also a decline in market share.

According to comScore, Google has seen a small decline in its search market share for June 2010 with Yahoo and Microsoft both increasing last month. Read more…

Remember the good old days of Google Bombing? Back when George W Bush’s bio page at the White House was ranked #1 for “miserable failure”? Well, this is something we haven’t seen for a while, and it is largely thought that this practice would no longer work, but  as the Vatican reported to Google a few days ago, it still does. Read more…

If your site is currently treating unavailable pages (404 errors) like temporary redirects (302 redirects) you may not have any problems with the search engines but your site is losing out on some important advantages of a proper 404 error.

The Way a 404 Normally Works

This is how a 404 normally works on a website when a search engine, let’s use Google, visits a URL (i.e address) on your website that cannot be found that was previously spidered/indexed as functional:

  1. The visit produces a 404 error from the server.
    A 404 error is  provided by your server when an Internet client (i.e. a browser, search engine, etc.) reaches a URL on your site that can not be produced by your server because it is no longer there or it is incorrect.
  2. The first time Google encounters this 404 error, it does not remove your URL but it takes note the page is not available and the broken link/missing address will be mentioned in your Google Webmaster Tools dashboard for you to fix ASAP.
  3. The second time Google encounters the 404 error it is a good bet the page will be removed from its index and the error will remain in your Webmaster Tools dashboard for fixing. Google will continue to find the broken link until it is fixed, at which point any associated rankings you had for this page can work their way back up to where they were.

Using a 302 Redirect Response Instead of a 404 Error Response

Here is the situation: when a search engine visits a URL that no longer exists, your server delivers a 302 redirect response instead of the proper 404 response. Read more…

SEO 101 radio show logo - the show is hosted by veteran SEOs Ross Dunn and John Carcutt and it airs live every Monday at 2pm PST, 5pm EST on WebmasterRadio.fmThe following are the rough Bing vs Google search engine optimization notes from the SEO 101 Internet radio show that aired today which I co-host with John Carcutt; listen to the archived show in podcast format. These notes were compiled during my attendance at the SMX Advanced conference in Seattle the previous week.

Bing vs Google:

  • Bing does not currently allow video or news xml sitemaps. Update from after show: I also can’t find evidence of support for image sitemaps at Bing; anyone know otherwise? Reference link.
  • Bing’s results seem to have more immediate content with local connotations that can be acted upon without leaving the page. i.e. movie names may bring up full show times for all local theatres based on your location. Another example showed typing in the word “snow” would show snow reports for local mountains. The same goes for weather forecasts which Google has similar results for but only shows one source vs a scattering of weather sources for a local area.
  • Sitelinks can be edited in Google but not Bing.

Read more…

The last time I posted I revealed that there would be a big surprise revealed by Bing the next day… in fact just hours later when the conference commenced once more. Well, I took eons to get back to you but the deal is this, Bing has rewritten their Webmaster Tools Center from the ground up and will be releasing it this Summer (around then).

There is a lot to report which I promise I will get to soon (including some video from the reveal) but for now, here are some links to assuage your thirst for information: Read more…