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Wednesday, August 20th, 2003

Overture Goes Deep

Overture has introduced a new feature that will allow its paid advertisements to come up under a wider range of keyword phrases. Advertisers will be able to choose between two unique listing formulas, Phrase Match and Broad Match. Phrase Match will allow listings to be displayed when a portion of a keyword phrase appears in the search-user’s request. For instance, when a search engine user types “Good Toronto Tours”, a site with the keyword phrase Toronto Tours would be displayed. Currently, advertisers bid on specific keywords and phrases and only appear when that phrase is entered directly. The other option, Broad Match will serve a listing when a portion of a keyword phrase is used in the search query, regardless of the order of words. For example, “Tours of Toronto Ontario” would produce a site bidding on the keywords Tours, Toronto or Ontario.

– Jim Hedger

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Wednesday, August 20th, 2003

Yurweb.com – Changes

Two weeks ago we wrote about a new search tool, yeswacked.us. Our editor noted the silliness of the name, as did several others. Late last week, the site designer contacted us to let us know he had changed the name and made the search tool easier to use. While the tool was already easy to use, the redesign makes viewing results much simpler on the eyes. The old design opened four results pages on one page, (using FRAMES). Now, results are shown on two pages, making each set of listings readable without the need to scroll to read the results. The new name fits well, yurweb.com. It is worth a look.

– Jim Hedger

Someone, somewhere is going to write a great business book about the search engine wars of 2003 however, their publishers will likely send it back for a rewrite because business books are not supposed to be more interesting and action packed than a Tom Clancy spy thriller. For a recap of previous events (and if you haven’t been keeping up, you’ll need it), please visit the StepForth search engine news site and check our back issues. By 2004, the search engine world will look very different than it does today, starting with Yahoo. Read more…