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Google’s Home Page Functionality Updated

Yesterday the VP of Search Products and User Experience, Marissa Mayer announced a small update to the functionality of the Google home page: www.google.com. When I looked at the page, I didn’t see much of a change… until I clicked on the...

The Ask Search Engine Robot – Is It Depressed?

Have you noticed how infrequently and deeply Ask appears to be indexing websites? I reviewed a number of my client’s websites and discovered that of the big 4 robots (Google, Yahoo, MSN and ASK) Ask is dramatically falling behind. Where the other search engines...

SEO RFP :: Request for Proven Multi-Language SEO Company

It is our policy at StepForth to try and help out anyone who calls and is searching for a service that we either do not provide or we cannot offer at the level they are requesting. To this end I would like to put out a request for companies with proven multi-language...

Microsoft adCenter First Impressions

A few short months ago Microsoft quietly introduced adCenter, their Pay Per Click (PPC) advertising platform. My first impressions of adCenter are relatively positive. Based mostly on the setup process here are my thoughts on the newest player in the PPC industry....

SEO Strategy for a Struggling Site on a Limited Budget

Over the years we have answered many a phone call where a prospective client is frustrated with the poor performance of their website(s). Obviously the business profile for each website is unique, but common to many of conversations is the following scenario that we...