Yahoo! is ready to post its third quarter earnings report and stock analysts believe they will show their sixth consecutive profitable quarter (ending Sept. 30, 2003) with earnings above nine cents per share on revenues of $335.7 million. Analysts are already predicting a very strong fourth quarter for Yahoo with First Albany’s Youssef Squali, stating he expects to see Yahoo’s total search revenues jump by over 140% from last year’s numbers. This sudden rise is credited to the relationship between Yahoo and Overture, which is being purchased by Yahoo in the next few months. In Yahoo’s third quarter, Overture accounted for over 20% of Yahoo’s revenues. Yahoo watchers should keep their eyes on MSN in the coming months as MSN is expected to drop Overture search results in the near future in favor of their own paid-placement program which is expected to be announced early in the new year.

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Wednesday, October 1st, 2003

Google & Lycos Make AdSense

In a wise move, Google has outflanked its main competitor Overture by signing a deal with TerraLycos to display AdWords on several of TerraLycos’s US Internet properties such as Tripod, Angelfire, HotWired, Lycos.com, Matchmaker, and Raging Bull. TerraLycos joins other Internet heavyweights, iVillage, Weather.com and Switchboard as carriers of the AdSense program that allows websites to display AdWords advertisements on their sites. Thousands of smaller webmasters and media outlets also display AdWords ads through the AdSense program. TerraLycos (US) saw over 31 million visitors last year throughout its network of portals and sites.

Commission Junction is one of the largest distributors of banner ads, web rings and other mass-marketing tools in the lucrative affiliate marketing sector. Now, with the advent of Contextual Advertising, rumour has it Commission Junction is looking to move into the personalized delivery of advertising field. With both Google and Overture delivering contextual advertising across a huge number of websites, what happens to the market if a massive player like Commission Junction moves into the game?

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Wednesday, October 1st, 2003

PageRank is Sick… Is Google Broken?

For the past six months we have been telling clients that something very strange is happening with Google. From the way they have measured back links to the amount of SPAM that has appeared in the Top10, Google has not performed to its previous standard of excellence for almost a year. Now, with the intensity of public scrutiny surrounding Google heating up, folks are beginning to talk about Google’s problems as well as IPO rumours and its near monopolistic hold on the business of search. Read more…

One of the oldest search tools on the web has recently introduced a sleazy marketing campaign targeting other search engine’s clients. Lycos, owned by Madrid based TerraLycos, is using GATOR advertising to display advertisments for their free email system when users (who’ve either downloaded or been infected with GATOR software) go to competitor’s sites. Read more…

A great deal of information is leaking out of Redmond Washington this week as Microsoft’s spin-masters start the process of promoting the new search tool that will be incorporated in the new version of the Windows operating system currently code named, “Longhorn”. The new OS will blur the division between a computer’s hard-drive and the general Internet. The goal is to create the ultimate search tool, though with the number of features and tools being spoken of this week, it looks much like a Swiss-Army knife compared to the butter knife MSN currently provides. Read more…

Last Monday I received an Email from the Wall St. Journal. Since this is something that doesn’t happen every day, and, since the WSJ has already run the article with a quote from our correspondence, I thought it would be nice to share the email exchange with the world. :)

Read more…

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Wednesday, September 24th, 2003

IBM Enters the Fray

There was just too much news for our little ol’ newsletter this week. We really wanted to include this item but space was limited and the story is still in development. Here’s a hint for next week though:

IBM announced last week that its enterprise search engine, WEBFOUNTAIN is almost ready. Webfountain will be used by by businesses to find and contextualize information from anywhere within a corporate or business intranet. The most advanced feature is the contextualization of information, (not to be confused with contextual advertising), that will provide a user with definitions of industry specific terms and phrases as well as finding documents on similar topics for extra research. For more information on Webfountain, please visit the IBM Almaden Research Center at www.almaden.ibm.com/WebFountain (link no longer active)

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Monday, September 8th, 2003

Google Is Five Years Old Today!

Happy Birthday to Google… Happy Birthday to Google… Happy Birthday Dear SearchEngineWePlacedOurTrustandFaithinandNowRulestheWorrrrrlllld….

Happy Birthday to Google. Read more…

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Thursday, September 4th, 2003

Counter Googling Your Customers

Two years ago Google became an essential tool for singles looking to check into the background of people they were potentially interested in. A quick Google-check of a new date could help differentiate between princes and psychopaths. Googling friends, co-workers and other acquaintances became a guilty pastime for several Internet users, just as Googling oneself can be an enormous ego boost. It simply stands to reason that savvy business people and salesfolk have taken the tool to another level and are using Google to check out the interests and needs of clients and customers. A hotel in Los Angeles runs every reservation through Google to try to anticipate their guest’s needs before they arrive, placing early risers in east-facing rooms and vacationers in west-facing rooms. Read more…

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