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Thursday, December 30th, 2010

Happy Holidays & Happy New Year!

Well, this post is a little late for “Happy Holidays” but here at StepForth we hope everyone had a safe and enjoyable Holiday Season!

Also, we would like to wish everyone a fantastic New Years! All the best for 2011. May the new year bring you much prosperity!

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Monday, December 6th, 2010

Ross Off to Florida, Affcon 2010

In case you haven’t heard the news, Ross Dunn is on his way to Florida to speak at AffCon 2010. He’ll be broadcasting live on Webmaster Radio on Dec 10th at 11am EST.

At first I was quite jealous. Here he is, off to escape sub-zero temperatures of a Canadian winter to go bask in the sun and put on a nice tan bring back home, while I sit here in my slippers trying to keep warm.

I have to say his timing is perfect. Moments ago he IM’d me from SeaTac airport waiting for his flight. He just got some news. Turns out Florida will be seeing record setting low temperatures this week – temperatures just barely above freezing!!!

This really helps to dampen the jealousy. Have a great trip Ross, hope you packed your long-johns.

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Friday, December 3rd, 2010

Meet Ross Dunn at AffCon 2010

If you find your self attending AffCon 2010 in Miami Florida next week be sure to stop by and say hello to our very own Ross Dunn (here is Ross’s LinkedIn profile).

AffCon 2010

Don’t Miss the LIVE Show of SEO 101 at WebmasterRadio.FM

You can catch Ross and his SEO 101 Co-Host John Carcutt at 11:00 am on Friday Dec 10 in the Grand Ballroom 3 for the SEO 101 Search Roundtable.

Listen to the Show Live on Your Computer!

This episode of SEO 101 on WebmasterRadio.FM will be broadcast LIVE at 8am PST, 11am EST on December 10th: just go to www.WebmasterRadio.FM and listen in!
The show will be available
for downloading on iTunes by the next day. Read more…

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Thursday, November 25th, 2010

Meta Keyword Tag is Dead for SEO

Okay, this is very old news. The meta keyword tag has been dead in terms of SEO for some time. Some speculate that it was never alive in the first place, but regardless of if it was ever anything, these days it is definitely dead.

Why am I writing about this ancient topic? Doesn’t everyone know this tag is useless? Well, apparently not. I still get asked by clients, and even random people who as me what I do for a living, about the keyword meta tag. My goal with this post is to reach just one person who thinks it will still help and set him/her straight. Read more…

In the course of my day at StepForth I come across a ton of interesting stuff which I Tweet, Facebook, Stumble etc. on a regular basis. That said, the following are two pieces of media which I simply could not pass up sharing with you.

#1: Video: “A Life on Facebook”

This video was created by Maxime Léure and it is so brilliant I think it deserves Emmy consideration. What do you think?

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Here is a direct link to “A Life on FacebookRead more…

The writing has been in the sand for a while now but today Google rolled out a truly game-changing format for local search results. By totally eliminating the Onebox and removing most non-Google maps results from the first page, Google has made it more important than ever before to have a strong Google Places profile.

Onebox – Huh?: In case you are unfamiliar with all this hoopla you should know what local search results looked like before the transition. In this older Google search results screenshot you can see the Onebox in it’s original glory with 10 local business listings aligned directly next to a Google map of the related area. When the original Onebox was released it caused a major stir because it pushed down organic search results which would have normally been the first results seen on the page; a lucrative spot which was now gone due to this changeover. The next major change came when Google reduced the local results to 7 instead of 10, made each listing double-lined, and allowed business owners to purchase a Google Places Tag which enhanced listings in search results for $25 per month. Up until this point the local search results were considered a lucrative place to be for local-targeting businesses but no where near as lucrative as it will be as of today. Read more…

In my preparation for a search engine optimization (SEO) course I am teaching at a local college (Camosun College) I came across this awesome video by Google’s Matt Cutts. This video does the best job I have seen yet of explaining how Google works and, I think, it may even displace some misconceptions I run into every day when talking to prospective clients. So, if you are curious about search engine optimization or you just want to see your BFF, Matt Cutts, in a very slick video you can watch it below!

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Source: How Search Works by Matt Cutts

I found this on the Google Corporate Information Page where other great videos are as well.

The Google URL shortener was originally launched back in December as a tool primarily for use by Google itself. Well, today Google announced in their blog that the tool has been launched and made available to everyone!

You do not need a Google account to use goo.gl. That said, if you want to know the analytics and history of your shortened URL, you will need to log into Google account to hang onto that statistical data. Read more…

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Thursday, September 9th, 2010

Enough with the “SEO is Dead” Crap

My pet peeves related to the SEO industry change on a regular basis but right now it is definitely the “SEO is Dead” headline… it is overused, totally unimaginative, and always wrong. Yet here I have to use it… at least it is to spurn it defiantly!! Sure, search engine optimization (SEO) changes, there is no doubt about that, but it is not dead and won’t be for a very very long time. If you think it is, I would love to hear an argument for why your website no longer needs to provide a clear picture of keyword relevance to search engines.

Anyone Saying “SEO is Dead” Doesn’t Understand What SEO Is

First, for the sake of choosing a neutral starting point let’s look at the parts of Wikipedia’s definition of SEO that relates to this discussion:

Search engine optimization (SEO) is the process of improving the visibility of a web site or a web page in search engines via the “natural” or un-paid (“organic” or “algorithmic”) search results. … Optimizing a website may involve editing its content and HTML and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines.

Based on that definition, what has changed? No matter what happens, every website owner who values search engine traffic will yearn to be more visible. Read more…

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Thursday, September 2nd, 2010

Google, AOL, Extend Search Deal

For many years now AOL search results, both organic and paid, were powered by Google. Now with a deal announced by AOL – none of that is going to change.

This morning AOL announced the renewal and expansion of their global partnership. The five-year renewal will include a broad range of features to both improve and expand the products and services. Read more…

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