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Tuesday, December 2nd, 2003

Google Word Stemming – Sort of

It has been reported in many search engine optimization discussion forums that Google is now using word stemming, or treating the plural version of a keyword the same as a singluar version of the keyword. Google seems to be slowly introducing word stemming as the results of our tests show. Generally, the Top3 listings under the plural and singluar keywords are the same but subsequent listings tend to differ.

It is still too early for the SEO community to announce with authority that Google is totally using word stemming. I think they are slowly introducing word-stemming or at least experimenting with its effect. It does not appear to cover the entire algorithm though.

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Tuesday, December 2nd, 2003

Google Update Update

nothing new to report yet but we are still watching every hour.

This morning Ross the Boss was IM’ed by one of his contacts in the US mid-west noting that Google-bot has spidered his site several times in the last 36-hours. A glance at our logs and those of a few associates show the same thing, extra attention from Google.

That made me turn to Scott, our PPC expert and ask him to run a few common tests at Google. Our perceived link density is fluxuating as is the number of sites associated with the keyword phrases we are testing with.

This leads us to believe Google is working overtime for some reason. A good guess is that Google is working to fix the errors caused with the FLORIDA UPDATE. Scott and I will be checking every hour or so to see what Google’s up to and will update this BLOG with new information when it comes.

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Monday, December 1st, 2003

Google Goofiness Continues

Not much to say about this one but, for the record, Google is still goofy. There was a good article in today’s Search Engine Watch (www.searchenginewatch.com) but, still no real and substancial ideas on how a minor fix could become such a major headache

Don’t take this too seriously unless you have experienced a similar issue. We are now receiving Email from non-clients asking for advice regarding their websites’ loss of position at Google. Regardless of whether or not they are clients, we try to help anyone who asks us for our opinions and advice. What is bugging me is that many of the people writing us DO NOT have commercial sites or SEO techniques applied to their sites! Several SEOs have speculated that it is only commercial sites or sites with obvious SEO techniques that have had their rankings disappear at Google.

I can’t say I know why this is happening but it is a heads-up to others studying the FLORDIA update. It’s not only commercial and/or SEO driven sites… have a nice day.

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Wednesday, November 26th, 2003

Good article about Florida Update

Google’s recent update (FLORIDA) has been discussed and dissected by the SEO community for the past three weeks. WebMasterWorld moderator, Barry Lloyd has taken the time to compile and analyze much of the discussion and has packaged it in a well written and easy to understand article. This is a must read of SEOs and webmasters interested in Google (this likely means you…).

Google has been showing really bizarre results today. Just when I start to think Google is coming back to some sense of normal I see a client report or conduct a random search that shows that Google has not gotten back to normal. Before the recent Florida Update, I could be reasonably sure that if a site was in the Top10 at Lycos or Alta Vista, it was almost certainly Top10 at Google. Today, that is not the case, or at least not all of the time.

Ross noticed something interesting a few minutes ago. Google does not seem to be measuring back-links in any noticable way. Ross re-worked an optimization effort for one of his clients’ sites last week on the assumption that really strong SEO would beat sites with high link-densities and suddenly, the site is in the #2 spot on Google after being dropped during the Florida Update. We are attempting the same practice on another couple of sites (with client permission of course) in the hopes that our assumption is correct. With Google spidering and re-spidering like mad these days, we hope to see results withing three or four days.

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Tuesday, November 25th, 2003

Thoughts on Longhorn

Today’s Globe and Mail (Canada’s National newspaper) has an amazing disection of Microsoft’s emerging OS, Longhorn. This article should be required reading for any SEO or anyone interested in SEO. Read more…

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Tuesday, November 25th, 2003

Goading us into Google-Bashing

Ross just received a call from another SEO asking why we haven’t publically bashed Google for their most recent ranking weirdness. In reality, I think we’ve taken it to Google several times in the past year and rightly so. Google has a tremendous impact on the world of search and the availability of information to the general public. On a business persective, companies can be made and broken based on their Google ranking. This is important and we can’t forget that every business has an impact on real people’s lives. I think Google has a responsibility to live up to but I have no idea exactly how they should live up to it. More warning perhaps.

I think I will start taking pot-shots in print at Google’s expense and here’s the first. Google’s rankings were thrown totally out of whack last week with the oddest update we’ve ever seen. SPAM and totally unrelated sites ending up with the top rankings under specific keyword phrases. Sites that had been placing in the Top10 for months or even years suddenly gone from the listings… ARG. This update has been named the Florida update and, in a strange way, that figures. We’ve suspected the math in Florida to be sort of whacky for a couple of years now… :)

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Tuesday, November 25th, 2003

Jumpin'… Thanks Garrett

Garrett French has pasted StepForth all over the front of WebProNews and his newsletter today. Amazing… We’re getting a lot of attention and a lot of visits to the site. We just wanted to say thank you Garrett, you are the entire Top10, IMHO Read more…