PPC Campaign Assistance

I recently had a conversation with a client who was having some difficulties with his Google AdWords account. This client had then made some changes to financial settings and had resulted in significant charges beyond what was anticipated. In this example, the date...

Future Evolution of Search

The search engine world never rests. As online marketing professionals discover new ways to obtain top rankings the algorithms evolve right along side. There are two primary reasons behind the updating of ranking algorithms. To increase the quality and relevancy of...

MSN Algorithm Update Nov 3rd 2006 – StepForth Client Update

This is a heads up for my readers and clientele that MSN search applied an update that has significantly affected rankings. The client results we have reviewed so far have all done well by this update but we are continuing to review. So far it appears that MSN is...

A9 Announces Clickriver – Sponsored Links on Amazon.com

Search engine company A9, a wholly owned subsidiary of Amazon.com has launched a secure beta called Clickriver which allows advertisers to launch pay-per-click campaigns on Amazon.com. The service is currently in Beta and for the moment is only offered to pre-screened...

Yahoo Results Get an Overhaul :: Weather Update Released

Called a “weather update” by the Yahoo search team, a round of search engine ranking tweaks have been added today according to this blog post. I am looking forward to seeing how this new set of updates pans out. There does not appear to be a concensus at...