Link building is about to become a lot more important, and a lot more difficult if the current reigning theory/analysis of Google’s new algorithm is correct. Earlier this week, the CEO of India based SEORANK, Atul Gupta, published a brilliant analysis of Google’s new algorithm. We are experimenting with some of his findings but, for the most part, we think Gupta’s analysis is very accurate. To make a long analysis short, the article basically states that Google is now using two unique algorithms to measure the relevancy of incoming links to a website. Gupta theorizes that Google is just now introducing an algorithm known as Hilltop which appears to be blended with the Florida algorithm. The new algo measures incoming links in a very different way than the older PageRank algorithm did.

Wednesday, January 7th, 2004


Yahoo! CEO Terry Semel had a lot to celebrate this new year and he appears to be happy to talk about it. On Monday, at the Smith Barney Citigroup Entertainment, Media and Telecommunications Conference in Phoenix, Semel spoke of the new directions he anticipates Yahoo! taking in 2004. The biggest change for Yahoo! will be a switch in where search results are drawn from. Currently, Yahoo! receives results from Google. Sometime this year Yahoo! will (99% likely) begin drawing results from their in house search database, Inktomi. Semel also noted Yahoo!’s rapid growth over the past two years with the introduction of paid services such as Yahoo! shopping sites and music distribution. Yahoo! now boasts over 5Million paying users, up from zero two years ago. A large portion of these paying users come from the partnership between Yahoo! and SBC Communications to bundle Yahoo content into SBC’s DSL subscriptions. Yahoo! is currently the front runner in the search engine business war and has been brilliantly placed to take advantage of the emerging trends of contextual advertising and the rapid growth of e-commerce.

Wednesday, January 7th, 2004


With Yahoo!’s pending switch from Google (free-listings) to Inktomi (paid-inclusion), website owners with high Google rankings will see the number of visits to their sites drop dramatically as Yahoo! drives about 30 – 35% of all search traffic. Inktomi is also the primary supplier of results for MSN, the third largest search tool. We are predicting that the bulk of search traffic will come from the Inktomi database, starting sometime around March or April. This likely spells the demise of free-inclusion as Inktomi’s popularity will increase and Google will need to plug a sudden and likely massive revenue hole. While Google has traditionally spurned paid-inclusion, Yahoo!’s adoption of Inktomi results and the pressures stemming from going public through the anticipated IPO might move Google’s management towards the paid-inclusion spectrum.

Wednesday, January 7th, 2004

Google coming back!

It looks as if Google is starting to show standards again. We have seen relative stability in the search engine return pages and a fairly massive decline in SPAM listings. We expect a full update by this time next week so stay tuned.

We all know just how sadly irrelevant the results can be at Google. The reason for this is that Google has difficulty distinguishing the intended relevance of a search. As a result, search results often include results from web sites that may only include the words searched without actually proving relevant to your needs. Read more…

Yahoo seems to be ratcheting out Inktomi results along with their standard Google results. We believe Yahoo will be moving towards Inktomi in the near future.

It has been exactly one month since Google introduced its infamous Florida Update. As the Florida Update has brought about the largest and most comprehensive shake-up of Google’s listings ever, it has generated a great deal of interest around the world and genuine panic for the literally millions of webmasters who’s sites have been adversely affected by the change. Read more…

Thursday, December 18th, 2003

Europe – Pay Direct w/Yahoo

Lots of folks send money home at Christmas and Yahoo has introduced a service for people with friends or family in Europe. Pay-Direct International allows people to withdraw a specified amount of cash from one the 800,000 (or so) Cirrus ATM machines networked around the world. The service is available in English at or Spanish through

Well, there is still alot of movement with Google right now. I am not sure if it is going to be positive or negative but the movement is real. Many in the SEO forums are talking about “the other shoe syndrome”, a rather fatalist outlook for a bunch of optimizers.

Again, this looks more like an experiment than a full algo shift. Let’s see what happens in the coming weeks.

Monday, December 8th, 2003

Google Bouncing Back

Reports from WebMasterWorld have Google starting to show sites that had been hurt by the Florida Update. While we have not seen any major changes, we’ve only been at our desks for about an hour this week (pacific coast time). Will update frequently on this one.

Happy Monday. It rained all weekend. Today it is sunny. see below.