This is actually last week’s news but last week was busier than expected so it did not make it to the BLOG.

Yahoo is currently drawing results from Inktomi and filtering those results through its own algorithm. As of April 15, Yahoo will be drawing from its own paid-inclusion search database.

Yahoo has not released details regarding costs and coverage but we expect to hear some numbers sooner than later.

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Thursday, February 26th, 2004

New Trends in Search Engines and SEO

The past year has been one of major transition in the search engine industry. Changes to the landscape have been enormous with mergers, acquisitions, and the easing of several formerly big-players out of the sector or, in the case of AltaVista, Lycos and LookSmart, into the minor leagues. We’ve seen new technologies and revenue models being tested by search firms, along with fresh promises of personalized ad-delivery through contextual placement. While there is no end in sight for changes in this evolving medium, this is a good time to examine the impact of such upheaval on the state of website marketing and search engine placement. Read more…

It seems that the Ask empire has been quietly innovating while the search engine world focused on the ever public battle between the top 3 search properties. Recently Ask launched “Smart Search” which VP Jim Lanzone noted as “more of an ideology than a brand name”. Read more…

This article will cover the following:

System Upgrades

Change in Editors’ Area

Division of Ownership

Seeking New Search Partners

New Submission Specialist Program

Our Future Plans

— System Upgrades —

Over the past several months, GoGuides.Org has been undergoing some changes. One of the most notable changes is in the scripts that make the directory run. We are still in the process of writing and upgrading that code. Over the next couple of weeks, the foundation for the entire system will be put firmly in place. Expect a dramatic increase in system speed for both searching the directory and browsing topics once these final building blocks are put in place. Read more…

Verison, the largest telephone company in the US is introducing a search feature at Superpages.com. Verison is the primary publisher of Yellow Pages directories in the USA. They are trying to save this market from Yahoo, Google and MSN. Currently basic listings are free (with registration required). Read more…

It looks as if Google has stabilized, for now at least. After four months of intense updating and incensed advertisers, the Search Engine Results Pages (SERPs) finally appear worthy of Google’s reputation. Last week StepForth predicted a major change at Google which happened over the weekend, resulting in the best results we’ve seen in months. Read more…

Yahoo unleashed the biggest surprise of the year today with the formal introduction of their own search engine. While the vast majority of search engine analysts were expecting Yahoo to simply adopt results from the powerful Inktomi database, Yahoo has been quietly and apparently quite effectively developing their own spider, database and ranking algorithms. Last month, Yahoo CEO Terry Semel announced that Yahoo would be moving away from results licensed from Google’s database by the end of this quarter. Read more…

Just so y’all know, MSN is currently displaying results drawn from the Looksmart database. Looksmart is still supplying results for MSN to use whenever they need to tweak with Inktomi’s feed.

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Saturday, February 14th, 2004

Google changes happening.

What looks to be the first google-dance since November appears to be winding up. Check out which links on your sites are being recoginzed and rewarded. If we’re lucky, Google might be settling out in the near future. It is becoming more predicable but logic says there is at least one more bump on the road to stable SERPs.

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Thursday, February 12th, 2004

Lycos No Longer A Search Engine!

By Rebecca LiebInternet News.Com

In two dramatic announcements this week, Lycos U.S. said it will shed its portal strategy to become a vast social network; the company also inked a 5-year deal with 24/7 Real Media to outsource display ad sales, ad serving and analytics for its Internet properties.

“This is totally an untapped space. We’ll enter the market already in the leadership position because of where we’ve been,” said Mark Stoever, executive vice president of Terra Lycos, U.S., of the company’s new direction.

He stressed the new business model capitalizes on the company’s experience in online publishing, dating and search. “Lycos will be the first to bring together the entire spectrum of ways people connect online,” he noted.

Lycos says the revenue potential for its new model lies in subscriptions and contextually targeted ads. Google provides contextual ads for Lycos through a deal with its parent, Terra Lycos (Quote, Chart).

The company plans to relaunch its homepage in two weeks as a “hub for personal connections.” That’s step one in a phased rollout with a corresponding national advertising campaign. Lycos search will emphasize enabling users to navigate between various professional, personal, family, business and affinity sites.