Right now AskJeeves has a search engine that, in my opinion, is truly impressive. The natural language processing and wealth of quality information in their database has become so good that searching by query actually provides relevant results 90% of the time! This is a vast improvement over the original natural language system that Ask had in place just a year ago. When asked what made AskJeeves so different from its competitors, Jim answered decisively that it was Ask’s search technology that put it in a category all of its own. Why the technology? Read more…

It appears that Yahoo!’s bold and less than brilliant foray into ” Looksmart-like ” paid inclusion may have been the final nudge that AskJeeves needed to shut down their paid inclusion program, Index Express (not Index Connect which is Inktomi). This significant shift of AskJeeves away from their 18 month-old paid inclusion program appears to be a timely distancing from the pending storm coming to Yahoo! after it announced its new Site Match system. Read more…

We’re still calling people and trying to root out the information. Here is a press release forwarded by Ana, a spokesperson for the PR firm Fleishman Heller…

Yahoo! Search Launches New Content Acquisition Program, Providing More Relevant, Comprehensive Online Content For Users Read more…

I am still looking for more information on this one and have been on hold at Yahoo for several minutes now. A major change in pricing and distribution has been announced but, after reading several items relating to these changes, all we know is that we don’t know enough to piece together an informative piece. We’re obsessing on this one today so expect a few more postings and finally a real answer.

As searchers become more sophisticated, the search engines are forced to evolve to keep up with the changing times.

During a session at WebmasterWorld’s Publishers Conference VI, Tim Mayer from Yahoo! Search explained how Yahoo! has improved its abstracts, the presentation of its results pages, and how it has developed a new algorithm designed specifically to focus on longer query searches using more terms. Read more…

ZNet writer Stephanie Olsen has uncovered a terribly interesting story. Why do you think Yahoo spent so much money buying AltaVista, AlltheWeb and Inktomi if it is simply going to develop its own search engine with its own database? For the intellectual properties associated with the patents their acquisitions hold. Read more…

This is actually last week’s news but last week was busier than expected so it did not make it to the BLOG.

Yahoo is currently drawing results from Inktomi and filtering those results through its own algorithm. As of April 15, Yahoo will be drawing from its own paid-inclusion search database.

Yahoo has not released details regarding costs and coverage but we expect to hear some numbers sooner than later.

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Thursday, February 26th, 2004

New Trends in Search Engines and SEO

The past year has been one of major transition in the search engine industry. Changes to the landscape have been enormous with mergers, acquisitions, and the easing of several formerly big-players out of the sector or, in the case of AltaVista, Lycos and LookSmart, into the minor leagues. We’ve seen new technologies and revenue models being tested by search firms, along with fresh promises of personalized ad-delivery through contextual placement. While there is no end in sight for changes in this evolving medium, this is a good time to examine the impact of such upheaval on the state of website marketing and search engine placement. Read more…

It seems that the Ask empire has been quietly innovating while the search engine world focused on the ever public battle between the top 3 search properties. Recently Ask launched “Smart Search” which VP Jim Lanzone noted as “more of an ideology than a brand name”. Read more…

This article will cover the following:

System Upgrades

Change in Editors’ Area

Division of Ownership

Seeking New Search Partners

New Submission Specialist Program

Our Future Plans

– System Upgrades –

Over the past several months, GoGuides.Org has been undergoing some changes. One of the most notable changes is in the scripts that make the directory run. We are still in the process of writing and upgrading that code. Over the next couple of weeks, the foundation for the entire system will be put firmly in place. Expect a dramatic increase in system speed for both searching the directory and browsing topics once these final building blocks are put in place. Read more…

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