Google announced the development of a desktop based search tool that sounds an awful lot like the plans for Microsoft’s new operating system Longhorn. Due to be released in early-mid 2006, the Longhorn operating system is said to fully integrate search with the O/S, making any file your computer has ever accessed a searchable document. These files would include items from your hard drive, corporate Intranet and the common Internet. The idea behind the move was to a) create a better operating system that allows users to find information from a far greater range of documents, and b) to take large amounts of market share away from other (non-MS) search tools. Google is trying to counter this threat by introducing its own desktop based system that will have similar features to those found in Longhorn. According to today’s technology section of the New York Times which broke this story, the new software is being code named “Puffin”. (subscription to NYTimes required) As Google made this announcement this morning, there has (thus far) been no response from Microsoft.

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Thursday, May 20th, 2004

PPC Tips : Google and Image Ads

For some time now Google’s publishing partners and advertisers have been requesting image based advertising through the AdSense and AdWords programs, and Google is listening.

Currently still in Beta, Google has introduced image ads into its AdSense / AdWords program. Read more…

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Thursday, May 20th, 2004

Big Nets Catch Many Fish

For the past two weeks I have covered the topic of keyword research. If you are a new subscriber or did not get a chance to read the last articles they can be found online. They covered:

> Choosing potential keyword targets

> Determining which phrase will produce the greatest return on investment

In this crucial first step in the optimization there is an additional aspect of choosing your keywords that has yet to be covered and that is how to choose multiple keyword phrases to target in a single promotion. Read more…

In a report to be issued very soon, the Washington DC based think tank, Alexis de Tocqueville Institution, claims that Linus Torvalds is not the original author of the open-source movement’s premier software. According to the president of the Institution, Kenneth Brown, Linux was created on the back of, “…intellectual property often taken or adapted without permission from material owned by other companies and individuals.”

According to the EWeek article from writer Steven J. Vaughan-Nichols, Torvalds’ response to the allegation is,

“OK, I admit it. I was just a front man for the real fathers of Linux: the Easter Bunny and Santa Claus. They (for obvious reasons) couldn’t step forward to admit that they had gotten bitten by the computer bug and had been developing a series of operating systems on their own during the off-season.

“But when they started with Linux (which they originally called Freax, they do feel like outsiders, you know, and that’s a whole sad story in itself), they felt that they could no longer just let it languish in obscurity.

“They started to look for a front man, and since Santa Claus is from Finland, and thus has connections to Helsinki University, and the Easter Bunny claimed, ‘He’s got good ears, if a bit small,’ I got selected.

“Since then, I’ve lived a life of subterfuge, always afraid that somebody would find out the truth. I’m actually relieved that it’s over, and that the Alexis de Tocqueville Institution has finally uncovered the lie. I can now go back to my chosen profession, the exploration of the fascinating mating dance of the aquatic African frog.”

I just left the Optimizing for Flash and Non-HTML session. Gregory Markel from Infuse Creative announced (on Macromedia’s behalf) that Macromedia has formed a focused project group to address issues with SEO and FLASH. This announcement was backed by Karen Howe, founder of Singing Fish who is also working with Macromedia on FLASH/SEO solutions.

Gotta get to the next session: Writing for Search Engines.

more soon.

Hi All,

I am at the Search Engine Strategies Conference in Toronto. This is my first post from the conference and there is a lot to talk about. The show itself is extremely well organized and the weather in Toronto is beautiful. I have spent most of my time speaking with whomever I can find to speak with. The first two sessions I attended were dealt with basic SEO topics with the more advanced sessions being held this afternoon and tomorrow. This afternoon I will be attending a session regarding PPC campaigns. More later, sessions are about to begin again.

It appears that Time Warner is looking to dump its AOL unit and both Yahoo and MSN are interested. This story is just starting to develop so there will be a lot more written about this soon.

Aside from the massive changes a sale of AOL will bring to the SEO world, this move would, in my mind, mark the end of the Dot-Bomb era. AOL actually purchased Time Warner at the height of the Tech-Boom but has been more of a financial millstone around TW’s neck ever since. The sale would likely breathe new life into AOL but, if MSN completes the purchase, would mark the destruction of Netscape.

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Thursday, May 6th, 2004

A Journey Of A Thousand Miles

It is said that a journey of a thousand miles begins with a single step. In the case of a search engine placement promotion of any size the first step should be the choosing of keywords. Everything from the titles, meta tags and even your content will later be built around these phrases. Read more…

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Thursday, April 29th, 2004

Google Issues IPO

Well, they finally did it. For months rumours have been spreading around the Internet, investment and SEO communities about Google’s pending Initial Public Stock Offering (IPO). As of today, April 29, 2004, Google is a public company. Here is the short press release issued by Google earlier today:

Google Inc. Files Registration Statement with the SEC for an Initial Public Offering

MOUNTAIN VIEW, Calif. – April 29, 2004 – Google Inc. announced today that it has filed a registration statement with the Securities and Exchange Commission for a proposed initial public offering of its Class A common stock. A portion of the shares will be issued and sold by Google, and a portion will be sold by certain stockholders of Google.

Morgan Stanley and Credit Suisse First Boston will act as joint book-running managers for the proposed offering.

A copy of the prospectus relating to these securities may be obtained, when available, from: Morgan Stanley & Co. Incorporated , Prospectus Department, 1585 Broadway, New York, NY 10036 (tel: 1-800-364-5990) or Credit Suisse First Boston LLC, Prospectus Department, One Madison Avenue, New York, NY 10010 (tel: 212-325-1075).

A registration statement relating to these securities has been filed with the Securities and Exchange Commission but has not yet become effective. These securities may not be sold nor may offers to buy be accepted prior to the time the registration statement becomes effective. This release shall not constitute an offer to sell or the solicitation of an offer to buy nor shall there be any sale of these securities in any State in which such offer, solicitation or sale would be unlawful prior to registration or qualification under the securities laws of any such State.

This is becoming awfully familiar; once again AskJeeves has shown itself to be in a very reliable and powerful financial position! Thanks to the latest IPO rumors at Google, AskJeeves stock actually doubled since the first of March. The reason? Approximately 70% of AskJeeves profits come from Google via sponsored (adwords) listings showing up in various AskJeeves properties. With Google showing so much potential in the coming IPO, investors are betting that AskJeeves will reap the rewards of higher sponsorship payout’s.

Although not without risks, this position is a beautiful one where AskJeeves can selectively compete with Google (via their own algorithmic spider) while reaping the rewards of its competitor’s growth.

Google Adwords Certified Partner Member of SEO Consultants Directory EMarketing Association