Yahoo Ad Descriptions About to Change

If you are currently using long descriptions for your Yahoo Ads, be warned that effective this June, the short description option will be the only way to go. Until end of day today, advertisers have had two options for ad copy; short descriptions utilizing a 70...

Panama Launches in Europe

The US and Canada have had access to the new Panama platform for some time and now advertisers in Europe are able to use the new version, just launched this week. There have been many comments on the new system on both the positive and negative side of things, but...

Have a Peek at Googles Future of Mobile Search

Russell Shaw over at ZDNet caught a new Google patent filed today revealing their potential plans for mobile search. I must stress ‘potential plans’ because you just never know if they will follow this roadmap exactly. Now with my caution stated, I DO...

More About Baidu – The 4th Most Visited Site in the World

Many of you may have never heard of Baidu and that is expected since over 95% of its users are from China. I knew a little about the company but frankly since I could not read Chinese there was little for me to glean from their interface at www.baidu.com. Today,...

Microsoft Spends a Record 6 Billion on Acquisition

Microsoft finally took the plunge today and announced the pending acquisition of advertising giant aQuantive based out of Seattle for a cool $6 billion; an eighty-five percent premium over the shares on Thursday. Here are some great articles on the subject: Todd...

Google’s New Algorithm Shake Up

Back on April 19th Google announced it would be combining news results into the main body of search results over a few days and I discussed the pros and cons of such an integration. Well that integration did not happen on a wide scale and thanks to Andy Beal I think I...