According to the latest figures over at Hitwise, Google’s market share is inching closer to the 73% mark, that’s up 0.35% since last month, and up nearly 5% compared to April of 2008. Read more…

My 3 part series on how to optimize for google (part 1, part 2, part 3) were recently published over at SiteProNews, and I have been seeing a number of people commenting and asking questions. Here is a post to address all the comments thus far.


A question begins here Do you think the keyword density formula will change soon? Read more…

On May 1st I wrote about the close of GeoCities and how all accounts with GeoCities will soon be deleted permanently. I wanted to take the time to discuss the importance of having your website hosted on your own domain, and also to give those currently using GeoCities a few ideas on how to move forward.

Over the years I have spoken with a handful of people looking to optimize and improve their search rankings for their GeoCities-hosted website. These are not people who simply had a personal site with photos of their families and furry pets, but people with actual tangible businesses being run through this free hosting platform. Read more…

Gravatar
Friday, May 1st, 2009

Yahoo to Close Geocities

If you need another reason to always host your websites at your own top level domain (TLD) the recent announcement of Yahoo permanently closing GeoCities should be enough to convince you.

At the end of 2009, GeoCities will cease to exist, and if you don’t move your site, it will be permanently deleted. Yahoo is urging existing users to sign up for their paid hosting of $5.98/month. This closing is a reminder that no free hosting is guaranteed forever. The only way to ensure that your website address will always be safe is to own and host it on your own domain. Read more…

Gravatar
Wednesday, April 22nd, 2009

Top Posts on Search

Here are the top posts on Search from the old StepForth SEO Blog.


Ins and Outs of Local Search

‘Submission to local search based engines is becoming more and more important for any sites servicing a local or specific geographic audience.’

Google Latitude Adds More Social to Mobile

‘See where your friends are right now.’ Read more…

Gravatar
Tuesday, April 14th, 2009

Ins and Outs of Local Search

Local SearchAs the population with internet access explodes, and more and more people are using search engines to find what they need, the usage of local search also continues to rise. For any sites servicing a local or specific geographic audience, submission to local search based engines is becoming more and more important.

Read more…

For years now, Google and Yahoo have been making a significant portion of their income on the paid sponsored ads to the right of the search listings, and that is about to expand. Google has recently discovered a loop-hole in anti-trust legislation which will allow for the ultimate sale of organic rankings – the catch – they must partner with Yahoo.

Current laws do not allow for paid sponsorship of unlabeled organic listings; however Google has found a way around this – by spidering and indexing paid listings at competing site Yahoo, and including them within their own search results. Read more…

 newssift logoA new search engine, Newssift beta was recently launched by the Financial Times Group in an attempt to attract business users to search. It allows users to build incredibly specific queries to help return very specific and relevant results. Newssift also tend to focus on business oriented sources, including magazines, blogs, newspapers and other credible sources to help maintain higher quality results.

The site will be supported financially by the sale of ad space down the right hand side of the search results. Currently these ads are not contextually driven based on a user’s search, but plans for the change are in the works for a future release. Read more…

Thursday, Yahoo announced a new Search Monkey feature that allows Flash video and documents to be embedded right on the search page. What does this do that’s out of the ordinary? It allows searchers to view embedded content without leaving the search results page they found it on.

To illustrate the difference, I’ll use an example similar to that in the Yahoo blog. We’ll compare the difference between Google and Yahoo.

Performing a Google search for hulu simpsons yields the following result:

Notice there is an image in the ad, but when the video is clicked, it opens to the site page for viewing away from the search results page. Read more…

In the following video Google’s “Business Product Manager for Trust and Safety” (phew what a title) Shuman Ghosemajumder discusses Google’s interest-based advertising, how to opt-out of it and some of the misinformation that may make the technology seem invasive.

I think this video may be helpful to you if you are curious how Google targets you with advertising content based on your online activities.


Here is the video on YouTube if you cannot see it here.
by Ross Dunn, CEO, StepForth Web Marketing Inc.
Google Adwords Certified Partner Member of SEO Consultants Directory EMarketing Association