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Google’s New Local Results – How to Adapt

The writing has been in the sand for a while now but today Google rolled out a truly game-changing format for local search results. By totally eliminating the Onebox and removing most non-Google maps results from the first page, Google has made it more important than...

How Google Search Works by Matt Cutts

In my preparation for a search engine optimization (SEO) course I am teaching at a local college (Camosun College) I came across this awesome video by Google’s Matt Cutts. This video does the best job I have seen yet of explaining how Google works and, I think,...

Google URL Shortener Now Open for Business

The Google URL shortener was originally launched back in December as a tool primarily for use by Google itself. Well, today Google announced in their blog that the tool has been launched and made available to everyone! You do not need a Google account to use goo.gl....

Enough with the “SEO is Dead” Crap

My pet peeves related to the SEO industry change on a regular basis but right now it is definitely the “SEO is Dead” headline… it is overused, totally unimaginative, and always wrong. Yet here I have to use it… at least it is to spurn it...

Google, AOL, Extend Search Deal

For many years now AOL search results, both organic and paid, were powered by Google. Now with a deal announced by AOL – none of that is going to change. This morning AOL announced the renewal and expansion of their global partnership. The five-year renewal will...

Hotmail Fail with Google Sitelinks

I wish I had found this myself, but a friend of mine sent me an instant message today with a link to a “fail” over at FailBlog. I tried the Google search myself and sure enough the error is in fact real. I thought I would share it with all our readers who...