I am at SMX Advanced in Seattle and today it came to my attention that Bing will be revealing some big news in just a few hours from now. So, if you are at SMX Advanced, be sure to visit the Bing sponsored presentation after this morning’s (June 9, 2010) Bing keynote (where the main announcement is likely to take place) and then don’t miss the Bing sponsored seminar that follows the keynote (hint). Read more…

Thanks to confirmation from a post today by Barry Schwartz over at Search Engine Journal I can now state that what we are seeing at StepForth is not an aberration; there is a toolbar PageRank (PR) update happening.

What does this mean for you? Nothing, unless your site’s toolbar PR drops to zero for over a week and you see negative ranking fluctuations; then and only then should you consider your site may be in some hot water.  Read more…

Last month Google announced the launch of a secure beta version to help all of those searchers out there who are uber-concerned with security and privacy. The secure version currently only works for standard searches and has not yet been rolled out to image search and other features.

For those who are deep into their analytics, this may have an impact on the data you are analyzing. Today you will likely see little to no evidence of this, but in the future it just may have an impact and start to confuse the heck out of you. Read more…

Today, Matt Cutts posted a new Google Webmaster Video addressing (finally!) the issues surrounding the many changes in long tail search engine results. Here is the video:

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To recap, the Mayday update (as most are calling it) was a purposeful and permanent shift in how Google determines which sites should be ranked under long tail searches (i.e. short tail = “victoria bc hotel“, and long tail = “victoria bc pet friendly hotel“). According to Matt, the changes are not based on specific offending websites but a quality enhancement to the entire Google algorithm with the most affect being on long tail rankings. Read more…

Just a quick note to our readers, clients, & friends. StepForth will be closed on Monday May 24 for the Victoria Day, May Long Weekend.

We hope for those of you who observe this holiday that you have a wonderful and safe long weekend.

We will be back to normal hours on Tuesday May 25th.

Google local business center Victoria lawyerI found this rather interesting bug over at Google today.

When doing a search for “Victoria BC Lawyer”, in the Local Business results I found that only one of the seven results were actually for law offices! The remaining 6 were for doctors as well as a government publishing office.

One would think that Google has been doing this long enough to not make such a big error – 1 out of 7 results relevant to the search?  That’s pretty poor if you ask me.

Blogging is like an online cocktail party where you meet people, ask and answer questions, chat and discuss what is important to you and your site.

Some of our clients query whether Blogging is a valuable source of advertising and the answer is, absolutely. What does it do? It provides valuable inbound links and gets your site branded. Read more…

The Google Places LogoDo you have a suggestion for Google on how to improve Google Places (once called Google Local Business Center)? If you do, then Google is asking for your suggestions and I suggest we all take advantage of this rare opportunity.

Read more…

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Monday, April 26th, 2010

Yahoo is Broken?

Over at Yahoo they seem to be running into some technical difficulties. Regardless of the search phrase used, organic results are not appearing and the error message “We had temporary problems searching for web pages. Search again for <phrase> or type a new query above.

Regardless of the search phrase I tried, I continued to receive this error.

Interestingly enough, sponsored links continued to appear. Anyone else having these same issues this morning? There is not word out yet as far as what is causing this issue or how widespread it is.

The PubSubHubbub (PuSH) logo by Google If you have a blog or a website with a RSS (real simple syndication) feed and you haven’t heard of the new PuSH protocol then I have a treat for you. A little while back, Google announced a new open source protocol quirkily called PubSubHubbub, or PuSH for short. In Google’s own words PuSH is “a simple, open, server-to-server web-hook-based pubsub (publish/subscribe) protocol as an extension to Atom and RSS.”

And now, without further adieu, here it is in English:
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