In the battle for search engine placement across all organic listings, that golden spot of number one is top priority, and for good reason. That may not hold true in the realm of pay per click advertising. What many people may not know, is that the number one spot, although it typically grabs the highest click through’s, may not always be the most cost effective. Here’s why. Read more…

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Wednesday, January 21st, 2004

Smaller, (2nd Tier) PPC Search Tools

Everyone knows about PPC Advertising on Google and Overture. But what about the smaller second tier engines like FindWhat, Kanoodle, GoClick, or any of the other dozens out there? Is it worth your time and money to bother with any of these small fish? Read more…