With Google’s new Local Targeting features, it is possible for a small brick and mortar business with a website to achieve relevant internet traffic from within their local area. For some time now Google has allowed for ads to be country specific. Now not only can an advertiser target specific countries and states/provinces but they can also focus on actual target cities. Read more…
As the competition for search engine placement becomes increasingly competitive more and more small website owners are turning towards Pay Per Click advertising to draw the much needed traffic.
But as this new means of advertising also becomes more popular, keyword click-through rates are rising. This medium, once inexpensive, can be a very costly means of generating traffic. Read more…
So you have just opened the doors to your new online business. You website is still too new to generate any traffic from the search engines. So while you are waiting for your site to be spidered and indexed, what can you do to start driving customers through the doors? Read more…
With all these changes surrounding Yahoo and the new Overture Site Match system, where do you stand to get the best bang for you buck as a small business?
First a quick glance at the new Site Match system. It is based on a combination of cost-per-click and paid inclusion. For $49 you can submit the first page to Site Match, for subsequent pages the cost is reduced. Read more…
In the battle for search engine placement across all organic listings, that golden spot of number one is top priority, and for good reason. That may not hold true in the realm of pay per click advertising. What many people may not know, is that the number one spot, although it typically grabs the highest click through’s, may not always be the most cost effective. Here’s why. Read more…
Everyone knows about PPC Advertising on Google and Overture. But what about the smaller second tier engines like FindWhat, Kanoodle, GoClick, or any of the other dozens out there? Is it worth your time and money to bother with any of these small fish? Read more…
