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Ins and Outs of Local Search

As the population with internet access explodes, and more and more people are using search engines to find what they need, the usage of local search also continues to rise. For any sites servicing a local or specific geographic audience, submission to local search...

Google Sells Organic, Prepares for Acquisition

For years now, Google and Yahoo have been making a significant portion of their income on the paid sponsored ads to the right of the search listings, and that is about to expand. Google has recently discovered a loop-hole in anti-trust legislation which will allow for...

Web Position Gold and the Keyword Visibility Index

As many of our readers know, Web Position Gold (WPG) is a tool used to check search engine rankings. It does other things, but its reporting feature is all we use. It does a good job of managing multiple accounts and reporting rankings compared to many other choices...

Google Implements Two New Improvements

Google announced yesterday morning over at the two improvements they have made to the search results. These improvements include more refined results for specific searches, and longer snippets for long tail searches. Search Refinements This refinement will allow...