Gravatar
Thursday, September 25th, 2008

Google to Give Away Millions!

Google LogoHow would you like to have Google cut you a check for a few million dollars? Well, if you have the right ideas that could help change the world you just might get some cash from Google. There is of course a catch.

If your idea to help make the world a better place is chosen by Google, you will get a share of $10 million, but the money you get must go directly towards putting your idea into action. Google is putting up $10 million which will be divided up among the top five submissions to be used for project funding.

Submissions must be made by Oct 20, 2008. In late January 2009 Google will select 100 of the ideas and leave it up to the public to narrow down the list to 20 semifinalists. The five winners will be chosen and announced in February by a Google-sponsored advisory board.

To submit your project ideas or for more information, visit Google’s project10tothe100.com.

Gravatar
Tuesday, September 23rd, 2008

August Search Marketshare

The latest search market share figures are in at Nielsen, ComScore, and HitWise, and, for the most part, Google continues to rise.

Depending on which provider you prefer, Google saw yet another increase in market share in August as did Yahoo. MSN has dropped according to all three providers. Read more…

Site Design from the Ground UpSo, you have finally decided to build yourself a website, but really have no idea where to start. The following 10 steps will give you some insight into what you need to address when creating a search friendly website from the ground up.

While this article is not an exhaustive list of everything you need to know, it does touch base on many of the important aspects of creating a new website. Read more…

Gravatar
Monday, September 15th, 2008

Gold Medal with the help of Google

google olympicsWhen poking into twitter earlier today I saw a post from Matt Cutts who had linked to an interesting TechCrunch article.

It seems that Kristin Armstrong used a GPS and Google Earth to help her train for her Gold Medal performance in Beijing last month. Read more…

Gravatar
Friday, September 12th, 2008

Google Results and Webposition Gold

webposition gold logoFor those of you out there who use WebPosition Gold, you will be happy to know that it is now properly reporting on Google results. While news had circulated all over the forums and various SE News sites that WebPosition had been banned by Google, apparently this simply was not true.

Supposedly Google had changed the way in which they display results within the HTML of the site, a change not visible on the site when performing a search. As a result of this change, it essentially broke WebPosition, and the software then required some updating to correct the issue. Back in August Google posted to the official GoogleBlog that they were testing a number of items within the search results. One test included creating slightly more whitespace between the first and second listings. It is some of the small HTML changes like these that are likely the culprit to the temporary down time experienced by WebPosition.

As of earlier this month, the leader in reporting software did in fact complete the update and now reported results do appear to be correct. While there is much speculation as to how long reporting software will continue to work without being permanently banned by Google, for now, things are working once again.

Gravatar
Thursday, September 11th, 2008

Google and Your Private Data

Google Privacy & IP AddressesLike most websites Google keeps a log of IP addresses in order to track visitor behavior, and to help serve up more useful ad targeting. Previously they held onto this non-identifying information for 18 months following your visit to their site.

Over the past couple of years regulators and policymakers have had privacy concerns over the storage of this data, and as a result Google has cut the time it holds onto this information by half, down to 9 months. Read more…

Gravatar
Thursday, September 11th, 2008

Yahoo Hires Former Microsoft Exec

In an effort to help out Yahoo with its revenue problems, Yahoo has hired Joanne Bradford, a former Microsoft Corp. Executive.

Yahoo announced the recent hire in a press release Tuesday. Bradford was Microsoft’s head of their Media Network and resigned back in March after a 7 year stint with the software giant. She then joined Spot Runner Inc as their Executive Vice President of National Advertising Services before being swept up by Yahoo. Read more…

Gravatar
Friday, September 5th, 2008

Ad Views: Myspace Surpasses Yahoo

According to Reuters, MySpace saw more advertiser ad views in June than Yahoo! Yahoo may be the second biggest search engine on the planet, but when it comes to advertising it saw 34.7 billion ad views compared to MySpace which saw 51 billion views. (figures are from a press release issued by ComScore last week).

Yahoo does have the power to draw more revenue out of their ads and still leads MySpace in terms of revenue. Typically in the realm of social media, ad impressions do not necessarily equal dollars.

“Social media gets all these ad impressions but not necessarily get the dollars,” said Colin Gillis, analyst at Canaccord Adams. “MySpace’s cost per thousand (CPM) page views are significantly lower than that of Yahoo”.

Back in June MySpace unveiled a redesign of their home page which has opened to doors to larger sponsors such as Wendy’s and Sprint. While it is too soon to say that MySpace has overtaken Yahoo in the ad wars, this definitely shows that at this rate, they aren’t far from it. Look out Yahoo!

Gravatar
Friday, September 5th, 2008

Microsoft Acquires Ciao

The Ciao shopping and price comparison sites, operating in seven European countries and languages, will now be the property of Microsoft. This follows the deal reached between the software giant and Greenfield Online, operator of Ciao, for $486 Million.

Ciao allows users to create lists of their favorite items, rate products, and provide feedback. Microsoft plans to incorporate Ciao into its Live Search portal in Europe. Read more…

Gravatar
Friday, September 5th, 2008

Microsoft & Jerry Seinfeld Team Up

Apple has seen great success with its popular “Hi I’m a Mac” ad campaign, and now Microsoft has enlisted the help of Jerry Seinfeld for a series of TV ads.Seinfeld will earn a reported $10 million as part of the $300 million advertising campaign being launched by Microsoft.

The ads debuted on Sept 4 – I just by fluke happened to see the first ad when watching Kitchen Nightmares last night. I found the first ad to be funny, but personally think Microsoft has a little ways to go to catch up the Mac ads which in many cases are down right hilarious. You be the judge – take a look at the embedded video below and leave a comment with your opinion! Read more…