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Microsoft adCenter – A Little Beef

It is not rare for me to come across issues when working with PPC platforms that really bug me, but usually I just keep to my self. There is one design flaw in particular at Microsoft adCenter however, that I felt I wanted to beef about briefly in hopes that someone...

Holiday Lawsuits for Google, Yahoo and Microsoft

This time of year, there are often few big stories to report on, but that does not mean there isn’t some interesting search engine news happening out in the world! It seems that there is no escaping the legal system for any of our leading search engines these...

Happy Holidays from StepForth

Happy Holidays to all our friends, clients, colleagues, family, and everyone we know! In order to spend some quality time with our families this holiday season, StepForth will be closed on Thursday Dec 24th, Friday Dec 25th, and Friday Jan 1st. We want to wish a safe...

Geo Tags – What Are They and Why You Need Them

If your business either has a traditional brick and mortar store front, or your site can value by being associated with your location, then you can benefit from Geo Tags. If your location is irrelevant to your online success, then Geo Tags will be of little use to...

How To Optimize for Google Images – 10 Tips

There are several billion images indexed in Google Images. Are yours there? If you’ve been wondering what it takes to get your images ranking, then this article is for you. Here are some tips to help you increase the exposure of your images, and with a little luck,...