Wednesday, December 31st, 2008

Happy New Year!

Well, another year has come and gone, seems like only yesterday we rolled over to 2008 and now it’s just about to end.

A lot happened in 2008. Here at StepForth we have expanded our families both on business and personal levels with the addition of some new personnel internationally and the pitter patter of little feet turning both Ross and I into new fathers. Our services have grown, and we have some exciting plans in store for 2009. Stay tuned to see what we’re up to during the next calendar year.

Everyone at StepForth would like to wish our readers and clients all the best 2009 will have to offer. Have a safe and wonderful New Years Eve!

The latest figures are in over at Comscore, and as far as search market share is concerned, Google continues to increase its lead.

It is never a surprise to see Google leading the pack, its been this way for several years, and it will remain this way for years to come. The only change is, how big is their lead.

Google has seen yet another small increase in its share, up 0.4% to 63.5%. Yahoo trails way back at 20.4% (down 0.1%) and Microsoft dipping 0.2% down to 8.3%.


December 9, 2008

StepForth Web Marketing Announces Limited Time Offer for Free PPC Account Review

Save time and money with a FREE assessment of your Pay Per Click campaigns. Our PPC specialists will look at your paid marketing efforts to get a sense of overall performance and account management patterns. We will identify a number of key issues which, if focused upon would go a long way towards improving the long term value of your advertising spend. Read more…

Wednesday, November 26th, 2008

Happy Thanksgiving!

From all of us at StepForth, we would like to wish all of our American friends and clients a happy Thanksgiving!

StepForth will also be closing early Thursday Nov 27 at 3:00pm (PST), for our annual Christmas staff party. Yes we know it’s still November, but with everyone’s busy work and family schedules in December, tomorrow just works out best. We will be open during regular business hours on Friday Nov 28.

Again Happy Thanksgiving everyone, and let the Christmas shopping begin!

Monday, November 24th, 2008

Is Google Under Attack?

It’s 9:20 am PST on Monday November 24th, and access to Both Google AdWords & Postini, appear to be down. It seems strange that both Google services would be down without any formal notice stating a maintenance outage. Read more…

Monday, November 24th, 2008

DivX Files Lawsuit Against Yahoo

DivXAs if Yahoo doesn’t have enough financial troubles. San Diego based DivX is suing Yahoo for $25 million in damages. Allegedly Yahoo had breached an advertising agreement with DivX accounting for more than 20% of their revenue. Read more…

October Search ShareThe figures from Nielsen Netratings and comScore are not in as of yet, but Hitwise has posted their latest numbers for October, and they show Google closing in on the 72% mark.

According to Hitwise, Google now sits with 71.7%, up 0.54%, Yahoo is down 0.3% to 17.74%, and MSN is pretty much the same at 5.4% (up a miniscule 0.04%).

As Google grows ever so slowly month after month, it will be no surprise if they manage to reach the 80% point. Will Yahoo or MSN ever manage to steal back some of this market share? Not likely in the near future, but time will tell.

Friday, November 21st, 2008

Google Book Search Settlement

Google Book SearchGoogle has now made one big step forward in its initiative to have out-of-print books online. Tuesday, Judge John Sprizzo approved a lawsuit settlement between Google and numerous authors and publishers to the tune of $125 million. This money will be placed in a fund to go to copyright holders and will allow Google the rights to placing out-of-print material online. Read more…

Thursday, November 20th, 2008

Google Lively Not Lively For Long

google livelyLast night in a blog post at the Official Google Blog, Google announced that one of its Google Labs projects,, will see its doors closed forever.

After only a few short months, Google has decided to pull the plug on this popular chat platform in order to direct resources to more important areas such as core search, ads, and apps.

While I have never used Lively, it seems to me that if this site is popular, there must be a way to make some money off of it, and I am somewhat surprised to see them choosing to shut it down so quickly. Would it not make sense to try and sell? Surely a company out there could make use of this to earn a living and keep the current user base happy. Maybe they should approach Facebook and turn it into yet another app?

It sounds more and more like Yahoo should have taken the Microsoft buy-out offer at $31 a share back in February. Since then Yahoo shares have been up and down, but as of today, they are hovering around the $10 mark, a small fraction of what they once were.

Yesterday Yahoo shares dropped to below $10 – the first time their value has dipped into the single digits in more than 5 years. One thing’s for sure, if Microsoft does step up and give Yahoo another offer it will be substantially less than the previous $44.6 Billion.

Yahoo is not the only major player in the search game to see significant value declines on their stock. Around this time last year Google shares were over $700 and as of today are at less than half that with the value at $310.31 at the time of this post. 2008 has also brought significant declines to Microsoft shares as well – at just under $20 today MS has seen shares drop by almost half with their 52 week high of 36.72 from back in December of 07.