The head of Google’s webspam prevention team, Matt Cutts was kind enough to conduct an impromptu 45 minute live Google questions and answers video chat on YouTube in September which I decided was so chalk full of content it would make a great article; it just took me a lot longer than I had expected to get done! Anyway, I tie it up with a fun ode to a future Movember Matt.
Also you can listen to some discussion on this Q&A on the Oct 3 2011 episode of SEO 101 on WebmasterRadio.FM which I co-host with fellow SEO veteran John Carcutt; you can find the show on iTunes here.
The Prelude to the Google Q&A
Before he did the Q&A Matt wanted to cover a few points which I outline below along with direct links to the most pertinent section of the video where he explains each point; so you can hear it in his own words (and I don’t have to write them all down). After these points you will find his Q&A where my short-hand should give you the answers you need; if not you always have the video!
Pagination: Matt mentions the use of rel=next and rel=previous to aid in the improved indexation of paginated pages. This is not a light topic so he understandably does not get into great detail but watch Matt’s short explanation on pagination here.
Reconsideration Requests: Matt discusses an article by Tiffany Oberoi and Michael Wyszomierski from the Google Search Quality Team called “Reconsideration requests get more transparent“. As the title aptly describes the Google will now be much more open about whether your site has been penalized or not should you submit a reconsideration request. Here is Matt’s description of the changes to reconsideration in his own words.
Requests for Crazy Ideas: if you have “crazy ideas” for how to search which Google has not done they invite you to add your ideas on Matt’s blog where he posted a request for those ideas recently: What cool new websearch ideas should Google launch in 2012?
Matt Cutts Answers Google Questions
NOTE: each of the linked titles below will take you directly to the relevant segment of the video – in case you want to hear it from Matt directly. Otherwise I have done my best to paraphrase his answers; a shorter version of the actual transcription. Read more…