UMass just published their latest study on social media usage within Fortune 500 companies which shows a notable increase in the application and engagement of blogs and a rise in the use of social platforms such as Instagram, Google+ and Foursquare and Pinterest.

Setting the Scene

The University of Massachusetts has been publishing an annual report since 2008 on the utilization of social media within the Fortune 500 as listed by Fortune Magazine. Every year the F500 are examined to determine their various levels of engagement within the most common social platforms and their integration and relative upkeep of social tools within their own sites; specifically their blogs.

Some of the More Interesting Findings from this 2013 Study

This study is, to UMASS’s credit, comprehensive and should really be read in detail to get the most out of it. That said I know not everyone has the time so we put together some of the findings we found most interesting and we hope you do as well. Please remember, however, that very little of these results can stand upon their own as evidence of a specific fact because correlation is not necessarily causation. With that said Read more…

seo-101On the July 1st edition of SEO 101 on WebmasterRadio.FM Ross Dunn and John Carcutt covered:

  • Google navigation changes to Google Webmaster Tools
  • Google’s external keyword tool is no longer public
  • Host Dime honors SEO 101 as one of the best podcasts of June 2013
  • Google Reader is no more
  • Goodbye ~ search operator (John rants)
  • Alta Vista is shutting down: John and Ross reminisce.
  • A link to a keyword tool for YouTube you won’t want to miss

Listen or download (right click and save) the July 1st SEO 101 podcast here.

You can also find all past shows on iTunes.

Tune in to SEO 101 LIVE every Monday at 2pm PST / 5pm EST on www.WebmasterRadio.FM

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  • function pwal_google_callback_434(data){ wpmudev_pwal.setup_google_plus_js(‘434′, data); }

…read more

 

This September 2nd SEO 101 podcast is available now: listen or download (right click and save). You can also find all past shows on iTunesTune in to SEO 101 LIVE every Thursday at 1pm PST / 4pm EST on www.WebmasterRadio.FM

seo-101On the June 24th edition of SEO 101 on WebmasterRadio.FM Ross Dunn and John Carcutt covered a wide range of topics and questions from listeners:

  • NoFollow on Affiliate Links,
  • Separating Google Personal and Business Accounts
  • Google Analytics Admin Panel Gets a Redesign
  • Google Patents on Author Signature Values and Authority Scores
  • Bing Boards Testing
  • Webmaster Tools Link Report Errors Fixed
  • The Google Carousel and Changes in Local Search.

Listen or download (right click and save) the SEO podcast here.

You can also find all past shows on iTunes.

Tune in to SEO 101 LIVE every Monday at 2pm PST / 5pm EST on www.WebmasterRadio.FM

 

Rejoice fellow Canadians! After years of crying foul and bugging Bing engineers at search engine conferences I can finally say that Canadian business owners can submit their business to Bing Canada for free instead of relying on YellowPages listings; which were an unreliable solution at best. What follows is a little more detail on the subject and a full walkthrough of the submission process and end result. Also, if you wish to see just how much anger and frustration the previous system created please see my article “Bing’s Local Listing Center Lacks Forethought” posted in 2009: yes 4 years ago, so you can count me frustrated (politely put) with them as well.

What Made Bing Get its Sh*t Together?

Sadly it seems we have no need to thank Bing engineers (or my significant prodding) for this advance in Canuck accessibility because it was Nokia who bridged the chasm. Nokia increased its already significant maps partnership with Microsoft to allow their Nokia Maps system to update Bing’s Canadian Local data. This all started, it seems, back in January 2012 but I can’t find any indication this bromance between the two companies included Canadian business submissions that early in the game. Anyway, if you go to Bing and try to submit your business you will now be redirected to Nokia Prime Place where you can  follow their submission and address verification process which I have outlined in detail further along in this post. Read more…

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Monday, January 14th, 2013

How to Be a Great Blogger

To many business owners blogging is a task they either cannot be bothered with or do not know how to work into their schedules. As an entrepreneur myself I completely understand most concerns about maintaining a blog because I have, at one time, been in the same position. After all, we are already so busy with keeping our clients happy and running our businesses that another task seems impossible to comprehend; never mind a task which many business owners are not convinced will help the bottom line.

All of that said, blogging has a good track record for increasing the bottom line when it is done for the right reasons and with dedication. In the following clip, Gil Namur, President of the popular ezine LifeasaHuman.com explains the motivation you require to be a great blogger:

How to be a Great Blogger from StepForth on Vimeo.

Some Basic Blogging Tips

  1. If possible (and it is not always) pick a topic to write about for which you are passionate so your enthusiasm comes across in your writing.
  2. Offer something of value and remember the chief goal of your content is to help others – NOT to market to them.
  3. Proof read your content and if possible I highly recommend having someone else with a fresh pair of eyes proof read it as well.

How to Find Blog Post Ideas

I find the best story ideas come from seeing popular or trending questions or discussions in my industry. With those angles in mind, here are a few resources and tips for hunting down questions and the latest trending news/topics: Read more…

Back in 2012, while working on a non-profit project called Elephants Never Forget Ashley Melsted decided to add a PayPal donation option to the Facebook page. Unfortunately, it was not so simple so she decided to create a tutorial that helped many charities & non-profits create yet another avenue to raise funds.

It is now 2014 and over time a lot had changed and the efficacy of the tutorial faded. As a result, I, decided it was high time to update it. What follows is a 99.9% new format tutorial of the donation tab & button creation process. I hope it helps you raise more funds than ever before – Ross Dunn

Preparation

You need to have your PayPal button code ready before you begin; here is a link to the PayPal page for setting up such a button. The following is what it should look like, but with the zeros I highlighted replaced by an alphanumeric code unique to your button:

paypal-donate-code

Once you have the code save it in a text file but keep it open.

Next, copy and paste the following RED sample code into a text file and customize it with your organization’s information.Then, copy the PayPal Donate Button Code you saved previously and paste it over the bold red content “PayPal Code Goes Here”.

Now that you have the code finalized, save it to your computer somewhere (your desktop is the safest bet to find it later if you need to) but keep it open so you can copy it all and paste it into Facebook when the time comes in the tutorial below.

 
<center>Donations to Elephants Never Forget will help us complete the film.</center> 
&nbsp;
<center>We are an independent production and need your support.  </center> 
<center>For more info  please contact info@elephantsneverforget.ca </center>
&nbsp;
&nbsp;
&nbsp;
<center>
PAYPAL CODE GOES HERE
</center>

And now that the preparations are complete, please follow the tutorial below:

1) Start by adding “Static iframe tab” to your page:static-iframe-tab-logo

  • Type “static iframe tab” into the search bar
  • Select the “Static Iframe Tab” app
  • On the resulting page click the green button “Install Page Tab” (screenshot)
  • Select the page that you’d like to add this app to

STEP-choose-page-to-add-tab

Read more…

Many have discounted the benefits of the Meta Description Tag because it is no longer considered by Google’s ranking algorithms when evaluating where your site should rank in search results; it is generally assumed spammers abuse of the tag forced search engines to devalue it. This hasn’t left the Meta Description Tag a complete waste of space though. Before explaining why the Meta Description Tag still has an impact on rankings I will first cover what the tag is still widely known to be good for; prompting clickthroughs.

Fact: The Description Meta Tag Can Increase Clickthroughs

Nowadays if a webmaster writes a good representation of a webpage into the Meta Description Tag there is a good chance Google will use the tag as the description of the page in search engine results. As a result, the wise marketer will take this a step further and ensure the Description Meta Tag is further optimized to entice someone to click on her search result versus her competitor’s. Granted, this is only a big help if the page is actually ranking where viewers can see it; which requires the other facets of website marketing not covered in this article (search engine optimization, community building  which is better than link building, etc.).

Now consider the next important piece of the puzzle Read more…

 

A photo of the article "Thumbs Up for StumbleUpon's Marketing Platform" from the Fall Edition of the Search Marketing StandardStumbleUpon is so rarely thought of when it comes to marketing that it seemed perfect to write about the advantages it offers in an article for the Fall Edition of the Search Marketing Standard which is available in print at marketing events around the world or online.

The article is called “Thumbs Up For StumbleUpon’s Marketing Platform”

 

Here is an excerpt from the article available online or in the latest print magazine:

StumbleUpon  (SU) is my favourite tool for creative inspiration and web discovery but from a marketing perspective the site is not necessarily a good fit for all companies looking to increase targeted traffic to their website. The key to knowing if StumbleUpon is right for you is to intimately know your target market which I have to assume you do for the purposes of this article.

A Short History Lesson & Some Metrics

Founded in Calgary, Canada in 2001, StumbleUpon  is considered a “discovery engine (a form of web search engine) that finds and recommends web content to its users” according to Wikipedia.

Read more…

It has come to our attention there really IS a social media guru out there and the gang at SocialMediaTips.com found him. Check out this startlingly profound video and share if you dare risk losing this edge you will now have on social media tactics!

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Key Takeaways

If you need help making the best out of the myriad of social networks and strategies online here are a few thoughts: Read more…