UMass just published their latest study on social media usage within Fortune 500 companies which shows a notable increase in the application and engagement of blogs and a rise in the use of social platforms such as Instagram, Google+ and Foursquare and Pinterest.
Setting the Scene
The University of Massachusetts has been publishing an annual report since 2008 on the utilization of social media within the Fortune 500 as listed by Fortune Magazine. Every year the F500 are examined to determine their various levels of engagement within the most common social platforms and their integration and relative upkeep of social tools within their own sites; specifically their blogs.
Some of the More Interesting Findings from this 2013 Study
This study is, to UMASS’s credit, comprehensive and should really be read in detail to get the most out of it. That said I know not everyone has the time so we put together some of the findings we found most interesting and we hope you do as well. Please remember, however, that very little of these results can stand upon their own as evidence of a specific fact because correlation is not necessarily causation. With that said Read more…