If you have any connection to the online marketing space then you know MySpace has been on the way out for a couple of years now. Well, apparently the situation is far worse than popularly known! The following graphic is from the Silicon Alley Insider shows how the once mighty Facebook competitor has crumbled:

A chart showing the dramatic decline of MySpace visitors over the past 12 months.

The Rise and Fall of MySpace in the News

The Original MySpace LogoHere is a list of articles depicting MySpace’s rise as the sweetheart of social media to where it is now; it actually starts in 2003 but I thought some peeks at the former MySpace occupants starting in 1997 would be good for a smile or two. I have to say this social property has sure had its ups and downs!

1997 (yes, really!)

January 17th, 2007: Courtesy of Web.Archive.org, here is possibly the original owner of MySpace.com… sexy site!! ;-)

2000

May 10th, 2000: The online storage company, MySpace.com

2001

June 7th, 2001: “In Web Storage World, No Space at Myspace

ON Sunday at 8 p.m., Myspace .com disappeared. Typing in its Web address yields only an error message.

Since more and more commercial Web sites have the life span of fruit flies, that would not usually be news. But when Myspace.com, an online storage locker, bolted its virtual doors, it also deleted an untold number of files stashed there free by its registered users, which the company says numbered 7.5 million as of last week. (read on)

2003

August 31, 2003: The MySpace phenomenon began… this is the earliest image of the MySpace launch.

2005

July 19th, 2005: “News Corp.’s Place in MySpace

In less than two years, MySpace has emerged as one of the hottest sites on the Web. It has more page views than Google (GOOG ). And with 22 million members, and a growth rate of 2 million a month, it stands to rival MSN (MSFT ), Yahoo! (YHOO ) and AOL (TWX ) as one of the major destinations on the Web.

Read more…

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Tuesday, February 22nd, 2011

BC Social Media Summit 2011

A photo of Ross Dunn and his fellow panelists at BC Social Media Summit 2010Tonight join StepForth’s CEO and SEO Specialist, Ross Dunn as he discusses the best ways to merge social media with search engine optimization for best effect. Ross is only one of the speakers – read on for the official advertisement for this event to raise money for the BC Cancer Foundation.

7-9 pm, February 22nd – purchase tickets here.

How much would it be worth to you or your business if you could be known as “the best” in your industry?

Everyone has something that they are “the best” at and with Social Media it’s easier than ever before to Read more…

If you are at all involved in web marketing or follow a single online technology source then you have heard a million comments and discussions about the sting Google used to prove Bing is copying some of its search results: here is the original press release from Google with their evidence. (Just here to vote? Vote here)

The following quote summarizes the Google opinion on how Microsoft did it and the result:

As we see it, this experiment confirms our suspicion that Bing is using some combination of:

or possibly some other means to send data to Bing on what people search for on Google and the Google search results they click. Those results from Google are then more likely to show up on Bing. Put another way, some Bing results increasingly look like an incomplete, stale version of Google results—a cheap imitation.

What came of this very public wedgy from Google was, inevitably, a shit storm of enjoyable proportions between the two competitors. Here are some of the highlights along with some of my own thoughts on the matter:

Bing denies the copying allegations:

We do not copy results from any of our competitors. Period. Full stop. We have some of the best minds in the world at work on search quality and relevance, and for a competitor to accuse any one of these people of such activity is just insulting.

We do look at anonymous click stream data as one of more than a thousand inputs into our ranking algorithm. We learn from our customers as they traverse the web, a common practice in helping to improve a wide array of online services. We have been clear about this for a couple of years (see Directions on Microsoft report, June 15, 2009).

Not only does Bing deny the allegations but Google’s hypocritical stance allows Bing’s Yusef  Mehdi (SVP of Online Services) to take a righteous stab at Google and draw blood: Read more…

The logo for Victoria, BC's Camosun CollegeDo you want to learn how to do SEO yourself? For the second time I am teaching an eighteen hour, 6 night course at Camosun College on SEO over the month of February and I need just one more signup for this course to proceed.

The cut-off for signups is 12 noon tomorrow! (Jan 27th.)

Too Late or Can’t Make It?: if you find this after the cut-off date please contact me and I will put you on a list to let you know when the next course comes up.

More information on the course follows: Read more…

Photo of Matt Cutts - head of web spam prevention at GoogleGoogle’s Matt Cutts recently announced enhancements to its spam reduction methods that have already taken place and are impacting search engine results.

NOTE: First I will recount some of what he said but if you want to get to the meat of it all skip below to “So What Does this Mean for Your Website?”.

And now, without further adieu let us start with a snapshot on the gravy Matt Cutt’s dished:

… we recently launched a redesigned document-level classifier that makes it harder for spammy on-page content to rank highly. The new classifier is better at detecting spam on individual web pages, e.g., repeated spammy words—the sort of phrases you tend to see in junky, automated, self-promoting blog comments.

This is great news for many of us but there is a wide swath of decent businesses with legitimate products and services who have top rankings partly due to overly optimized content; in many cases they were forced to use the techniques competitors were winning with. It is these businesses that could feel the wrath of this update along with the additional updates to come in 2011 according to Matt Cutts: Read more…

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Thursday, January 20th, 2011

Google CEO Eric Schmidt Steps Down

From left: Larry Page, Eric Schmidt, and Sergey BrinJust 31 minutes ago Google CEO Eric Schmidt posted that he will be stepping down as CEO on April 4th, 2011 in favour of giving Larry Page the reins. This news came in conjunction with positive fourth quarter 2010 financial results released at the same time: “Google reported revenues of $8.44 billion in the fourth quarter of 2010, representing a 26% increase over fourth quarter 2009 revenues of $6.67 billion” (4th quarter results).

Here is the pertinent quote from his news release:

Larry will now lead product development and technology strategy, his greatest strengths, and starting from April 4 he will take charge of our day-to-day operations as Google’s Chief Executive Officer. In this new role I know he will merge Google’s technology and business vision brilliantly. I am enormously proud of my last decade as CEO, and I am certain that the next 10 years under Larry will be even better! Larry, in my clear opinion, is ready to lead.

Read more…

Anyone who has seen one of my presentations knows that I am a die-hard MindJet Mindmanager user… in fact, I favour it over PowerPoint by far.

Some of my audiences have even requested more information on the product I use. Well, today, something special showed up in my mailbox… a 25% discount on all purchases at MindJet from November 29th to December 3rd, 2010. I immediately used the discount to upgrade from Mindmanager 8 to version 9 :-)

25% off at MindJet.com

Click here for the discount: http://bit.ly/mindjetm

Here is a powerful video on YouTube which shows the blinding growth of social media and it states, without a doubt, social media is here to stay while providing glimpses of the future where social media will dictate everything we see online:

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Link to original video

Some great takeaway stats: Read more…

In the course of my day at StepForth I come across a ton of interesting stuff which I Tweet, Facebook, Stumble etc. on a regular basis. That said, the following are two pieces of media which I simply could not pass up sharing with you.

#1: Video: “A Life on Facebook”

This video was created by Maxime Léure and it is so brilliant I think it deserves Emmy consideration. What do you think?

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Here is a direct link to “A Life on FacebookRead more…

The writing has been in the sand for a while now but today Google rolled out a truly game-changing format for local search results. By totally eliminating the Onebox and removing most non-Google maps results from the first page, Google has made it more important than ever before to have a strong Google Places profile.

Onebox – Huh?: In case you are unfamiliar with all this hoopla you should know what local search results looked like before the transition. In this older Google search results screenshot you can see the Onebox in it’s original glory with 10 local business listings aligned directly next to a Google map of the related area. When the original Onebox was released it caused a major stir because it pushed down organic search results which would have normally been the first results seen on the page; a lucrative spot which was now gone due to this changeover. The next major change came when Google reduced the local results to 7 instead of 10, made each listing double-lined, and allowed business owners to purchase a Google Places Tag which enhanced listings in search results for $25 per month. Up until this point the local search results were considered a lucrative place to be for local-targeting businesses but no where near as lucrative as it will be as of today. Read more…