Thursday, August 22nd, 2013
The clock is ticking, and you have 6.5 seconds to make an impression. That’s the premise behind Vine, Twitter’s micro-video app that’s sweeping across social media platforms. While the majority of Vine videos are for entertainment purposes, businesses have caught on to the trend. Mediabistro.com reports that 87 percent of marketers in the U.S. use video for content marketing, so adopting Vine is a natural transition for many companies. But how are businesses supposed to make a point in such a short time span? Major businesses are getting creative and building their brands through these short clips.
Marketers have high-definition cameras, hughesnet plans and advanced analytics at their disposal, but these simple videos are leveling the playing field. Whether you’re trying to introduce a product or humanize your brand, consider these templates as you build Vine into your social media strategy.
Make an Impression
In a 6.5-second video, the worst thing you can be is boring. A Vine video doesn’t need a call to action or even specific information about your business. If it leaves viewers impressed, you just earned a small dose of brand loyalty. Samsung has a multi-million dollar advertising budget, but it isn’t too big to post this frivolous, creative video Read more…