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Wednesday, September 27th, 2006

Happy Birthday Google!


Well you turned 8 years old today you playful little devil. You have been a temperamental child at times and lord knows you don’t follow orders very well but at least you get straight A’s for knowledge.

Cheers from the Staff at StepForth Search Engine Placement!

This holiday season Google has announced a search engine update geared towards a bolder integration of Google Base data.

At the latest Professional Ebay Sellers Alliance Summit (PESA) Google stated that they would provide a ‘refine your search’ option to those obviously searching for products using Google.com. The search box would appear after a product search was entered at which point, should a user use the refined search option, Google Base data would be provided. Read more…

Last Friday (Sept 15 th) a Belgium court dealt a stunning blow against Google and its Google News search service. The court is now forbidding the popular search engine from indexing Belgian newspaper content without paying each newspaper for the use of their content. Read more…

In a recent interview with Matt Cutts (a popular software engineer from Google that handles Spam) on WebmasterRadio Matt noted that Google has run across a few sites that had been hacked and in a manner that wasn’t immediately apparent to the site owners. Jim Hedger wrote an article which summed up the entire interview and I highly recommend the read. For the purposes of this posting, however, I want to focus on how to determine whether your site has been hacked. Read more…

Want some free coffee courtesy of Yahoo! ? Well I am always looking out for my readers and freebies are a great way to extend the love :-) Read on…

Today Yahoo! released a press release announcing that in addition to launching a massive new media campaign to publish it’s “fun brand” it will be providing free coffee from Dunkin Donuts this Friday, the 22nd.

Just so that I don’t get any details wrong here is the free coffee information direct from the press release:

“As appreciation for the millions of people who start their day with Yahoo!, all users who select Yahoo.com as their start page this Friday, September 22, 2006 will be eligible for a free coffee giveaway from Dunkin’ Donuts. Beginning at midnight ET on Friday morning, visitors to http://www.yahoo.com will be able to access and print a coupon good for one free 16 oz. cup of Dunkin’ Donuts iced coffee. The coupon is valid only on September 22, and may be redeemed from 9 a.m. to 11:59 p.m. local time or close of business at any participating Dunkin’ Donuts retail locations in the U.S. while supplies last.”

So often we are giving to the search engines so it is nice to see a little substance coming back. I hope you get to enjoy a free coffee from Yahoo!

Today Yahoo! released an option-packed email program to all Yahoo! Mail users throughout the USA and 18 markets around the world. The press release provides a glimpse into what this new product offers Read more…

Do you want to advertise the physical location of your business for free and get a little extra Google exposure? Thanks to Google Maps this is possible and not many people (read ‘your competition’) seem to know about it.

First I think I need to show you what I mean here. As an example click here to see the location of my company, StepForth Search Engine Placement Inc. on Google Maps (no you don’t need Google Earth to do this). What should appear is a map of my home city, Victoria, British Columbia, Canada along with a marker identifying my business location and a comment balloon providing address and detailed information. This information was placed on Google with my input, entirely free of charge. All that Google needed to do was confirm my physical location by sending a letter in the mail with a code that would allow me go online and verify my physical address. That is it, as simple as pie!

Read more…

Since I initially wrote about the RedZee search engine I received some requests for direct contact information. Apparently the 1-800-475-9470 number that RedZee publishes does not work within Canada so my Canadian readers have been a bit frustrated trying to find the local phone number.

Search no more! Thanks to RedZee’s participation in the Better Business Bureau I managed to find a local number: (727) 399-8394

Please Share Your RedZee Story! What do you think of RedZee?
Remember, if you have any stories that you want to share with the world please send in your comments and I will be happy to pass the word. Unfortunately RedZee did not respond to my request to explain the ethics of their marketing tactics.

If you want to share your story just email me: ross@stepforth.com


Ever wondered how websites get premier first place result layouts like the one shown in this picture? (See this sample ‘live’ here or simply type in “Canadian news” at Google.) Rumours have persisted for a while as to how these listings are created but Google has finally updated the webmaster’s help guide explaining these listings called “Sitelinks”. Read more…

Well this week has been a crazy one at StepForth so I apologize for the sparse postings. I promise I will be back in my normal groove next week.

Fortunately it appears that the stories that broke this week were not exactly ‘blow your mind’ quality. Here are some links for you to check out if anything here is of interest:

  1. Google Book Search now offers full edition copies of out-of-copyright books for you to download free.
  2. Google is reportedly testing Adwords for mobile phones throughout the USA. This has been available in Japan for a few months now.
  3. Yahoo has announced it is now offering Live Search within the new version of its Toolbar for Firefox. Now when you search the web using the Toolbar you will be shown the most popular searches related to the search term you are using. Hmm, I smell an interesting SEO tool here.

That is it for now I am afraid. I have some great stories for next week but now I have to get back to the grind. I hope you all have a wonderful weekend full of steady top10 rankings.

Cheers, Ross