Matt Cutts discusses duplicate Meta Descriptions , that in essence, it is better to have none at all than duplicated. Plus merchant quality talks lead to the rumor of a Google Zebra update. Also, Ross and Scott answer a listener question regarding available resources that walk a client through what to expect in the SEO process, what it’ll be like, what they need to do and understand, and how to avoid hiring a bad SEO.

…read more

This November8th SEO 101 podcast is available now: listen or download (right click and save). You can also find all past shows on iTunesTune in to SEO 101 LIVE every Thursday at 1pm PST / 4pm EST on www.WebmasterRadio.FM

Talking Website Bans, Funneling Traffic and a Listener Site Review as Ross talks about diagnosing website bans, funneling traffic and finding the best ways to judge if your site requires a new navigation, plus Ross goes over a couple of site reviews

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This December 16th SEO 101 podcast is available now: listen or download (right click and save). You can also find all past shows on iTunesTune in to SEO 101 LIVE every Thursday at 1pm PST / 4pm EST on www.WebmasterRadio.FM

Image Mismatch: The Latest Google Webmaster Tools Manual Action Penalty, plus Ross and John answer listener questions on Google Authorship, Custom Google+ URLs, linkbuilding, the Google Disavow tool and more.

…read more

 

This November 11th SEO 101 podcast is available now: listen or download (right click and save). You can also find all past shows on iTunesTune in to SEO 101 LIVE every Thursday at 1pm PST / 4pm EST on www.WebmasterRadio.FM

Points from Matt Cutts PubCon Keynote Speeches included

  • Black Hat Hacking will be a core topic Googles web spam team will focus on. They hope to go after the hard core hacking tactics and reduce that impact on the search results.
  • Child pornography will be blocked significantly in all countries, not just the US.
  • Toolbar PageRank may or may not be fixed. The pipeline to export the quarterly data broke and Google has no immediate plans to fix it.
  • Mobile is going to be a key area in 2014, so pay attention to it.
  • Autocomplete, look to add request Autocomplete to your forms.
  • Top Ad Heavy Algo will get refreshed in a big way, see the previous update over here.
  • Authorship 15 percent Reduction – Google is going to get picky on who they show authorship rich snippets for. So dont be surprised if yours goes away, look for ways to make yourself more authoritative. This includes rich snippets for your site…

Plus, Ross and John discuss a recent Search Engine Roundtable poll that asked Does A Manual Action Removal Impact Google Rankings? , as well as auditing issues.

…read more

This October 28th SEO 101 podcast is available now: listen or download (right click and save). You can also find all past shows on iTunesTune in to SEO 101 LIVE every Thursday at 1pm PST / 4pm EST on www.WebmasterRadio.FM

This provocative title describes my presentation tomorrow (October 19th, 2013) at Victoria BC’s Blogger Bootcamp where I will be talking up a blue streak about the importance of Google Authorship for bloggers. I know, it is a title that deserves healthy skepticism and that was the point – bloggers especially need to understand Authorship is NOT to be taken lightly. Truly, ignore it a your peril!

Here is the official description of the presentation I will be giving: Read more…

  • Responsive Design Does Not Equal Ranking Boost; Google To Patent Physical Likes: Tied to Glass; John gives his thoughts on rel=next for ecommerce product lists; Google Launches Media Tools For Reporters and Journalists; HeathCare.gov SEO issues and Google Authorship.

…read more

 

This October 21st SEO 101 podcast is available now: listen or download (right click and save). You can also find all past shows on iTunesTune in to SEO 101 LIVE every Thursday at 1pm PST / 4pm EST on www.WebmasterRadio.FM

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This September 30th SEO 101 podcast is available now: listen or download (right click and save). You can also find all past shows on iTunesTune in to SEO 101 LIVE every Thursday at 1pm PST / 4pm EST on www.WebmasterRadio.FM

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Tuesday, September 17th, 2013

Web Site Audits Should be Free

One of the most common questions I get in sales call as my role as an SEO and web site auditor is,

“Why should I pay you just so you can tell me what is wrong with my web site and what it will cost to fix it? After all, you don’t pay your mechanic to diagnose your car and provide a quote, do you?

Web site audits should be free

A much more pleasant version of that mechanic analogy was used in an email I received recently from a prospect who I have been in a number of discussions with in regards to helping her improve site visibility and site conversions for the charity she represents. She happens to be very engaged in the car industry which explains the analogy. Since I have to reply to her anyway I thought I would spend a little time to create an article I can show to StepForth’s valued readers and future prospects.

First, Some Insight into What a Web Site Audit Should Include

I can only speak for our own services but whenever we pitch a web site audit to a prospect/client we  explain they are paying for a service that will:

  1. Examine all online and offsite factors (i.e. links to the site, and/or social media usage, and/or online reputation) that can have an impact on the web site’s search engine rankings and (optionally but preferably) its ability to convert browsers into buyers; or for the charities we support the ability to convert browsers into donors.
  2. Provide in-depth results complete with detailed appendices as applicable; some of the overly in-depth data is often placed here in case the client wishes to review it.
  3. The final report will include all of the issues found in priority of importance and we often include instructions to implement each recommendation.
  4. We include a 30 min to 1 hour (depending on size of audit) conference call to review the results with them and answer any questions.

In short, we provide the roadmap to improving their web site’s opportunities for increased rankings and we do so using clear and concise language. This service takes between 6 and 15 hours for small-to-medium sized sites between the research, analysis and writing of the final report plus the final meeting. Larger websites with long (and sometimes turbulent) histories of online marketing can take upwards of 24-30 hours to audit. Read more…

Today Google announced two powerful new ways to explore what is trending on Google within Google Trends. These tools will come in handy when you need fresh ideas for blog posts and they will lend insight into what key topics you can weave into a content idea you already have in order to ride the wave of a particular trend; not that I or Miley Cyrus would do that.

1) Trending Top Charts

Find out what is trending overall on Google in the USA (more countries on the way soon apparently) for a wide variety of categories on the new Top Charts section within Google Trends.

A screenshot of Google's new Top Charts

Miley Cyrus straddling a wrecking ballHow to Use Miley Cyrus and Trending Top Charts to Your Advantage

We can see in the current trends above that Miley Cyrus is a huge topic right now in the search stream. Based on that information perhaps you decide your next article on social media reputation management will focus on her so you can capitalize on all of the search interest she has drummed up.You can do this by making the article all about Miley’s public antics and how they have affected her online reputation. If your article is of a high quality in terms of the message it provides, the examples and the writing then those factors along with the  use of Miley Cyrus’s name will likely drum up a heck of a lot of traffic through direct visits and shares; whether this is the type of traffic you want is another question entirely (no comment).

Read more…

Asian Girl WritingA 2012 survey by Zinch and Inigral revealed that approximately 72 percent of college bound students utilized social media networks to research prospective colleges and universities for their higher education. Considering the importance that students place on these networks, it only makes sense that colleges follow suit. The following gives some insight into how six savvy colleges are using social media to meet prospective students’ needs.

College of Saint Rose

Recruiting new students is always at the forefront of a college or university, and social media can play a key role in accomplishing this task. The College of Saint Rose in Albany, N.Y., utilizes social media in the form of YouTube videos, Instagram photos, Facebook ads and tweets to highlight campus culture and events that make their institution unique. Direct messaging from Facebook also provides a means for students to send further inquiries directly to the institution. In this way, the college can attract students who are specifically interested in what it has to offer.

University of Washington at Seattle

For many students, college is the first time they are away from home, personal family and friends. Social media is one way students can connect with their peers and establish new relationships. Ranking ninth among the top 100 Social Media Colleges in the country, the University of Washington in Seattle Read more…