Recently Forrester Research posted a “North American Consumer Technology Adoption Study” profiling social technologies used by a large spectrum of 10,000 online users.

The following are some screenshots from the Forrester presentation that I found particularly interesting. Why? Because they highlight the areas that may be best to direct my client’s social marketing campaigns or even areas where other forms of advertising may be worthwhile. Read more…

The staff at CMS Watch have just released an independent, unbiased report that comprehensively reviews 13 of the foremost website analytics programs available. As many know I am a huge fan of ClickTracks but that said there are other products out there that may provide a solution better suited for your website. Since analytics programs can cost many thousands of dollars in initial investment and even more in training and testing it is extremely important that the chosen product fits the needs of the buyer.

Analytics guru Eric Peterson calls this report “the most comprehensive and technically complete document covering specific web measurement technologies ever written.”

With a price tag of $1,175 the report provides a bit of sticker shock. That said, if it provides company’s with the insight required to choose an analytics solution that fits like a glove… it will certainly be worth its weight in gold.

by Ross Dunn, CEO, StepForth SEO Services
Celebrating 10 Years of SEO Excellence

Many website owners know that their target market utilizes social technologies but few know to what extent and what technologies they should target. Forrester Research has helped by providing some insight into the minds of 10,000 online users within the report “Social Technographics®” released April 19th, 2007. What do they mean by social technographics? The creators and/or readers of; blogs, online videos (i.e. YouTube), podcasts, forums, product review sites, etc.

The complete report will require a modest fee of $279 and is available but a free helpful slidehow by Forrester analyst Charlene Li provides some great data to whet your appetite.

Some statistics from the Social Technographics® slideshow:

  • 33% of the adults polled read blogs, watch “peer-generated video”, and listen to podcasts. The average household income of these users is $67,889.
  • 15% of the adults polled use RSS and tag web pages (i.e. “Digg” or “StumbleUpon”). The average household income of these users is $66,475.
Monday, April 30th, 2007

Yahoo Gets into – POKER?

Yahoo has launched a Poker enterprise in the UK. No this is not a joke and believe me I thought it was… I kept wondering if I was transported back to April 1st or something. In fact, everyone I checked this news with was equally as shocked.

Personally I think this move is yet another show of desperation on Yahoo!’s part. That said, gambling is HUGE money and by launching their own enterprise they are going to make a fortune if anyone chooses to play on it.

Currently the signup form states “Participation in online poker is illegal in some countries. It is your responsibility to ensure that the laws of the country in which you are resident or are located permit you to play Poker. You must not play Poker on this site where it is illegal or otherwise prohibited in your country.” To further impress this upon users they do not even provide “Canada” or “United States” as options in the “Country” drop down menu.

Do you think this Poker enterprise will have a negative effect on Yahoo or do you think it is a smart move? I would love your feedback. So far the responses have been very different from those I have spoken to so far.

by Ross Dunn, CEO, StepForth SEO Services
Celebrating 10 Years of SEO Excellence

This rant by Thomas Claburn at Information Week titled “Dear Microsoft: Enough With the Interactive TV” is funny and very well written. Also I agree with it totally. Enjoy!

My favorite excerpt is “TV needs interactivity like paintings need flavoring”…”Imagine all those people in the Louvre licking the Mona Lisa. It’s not very appealing.” PERFECT!

Kudos on the great rant Thomas!

Derek van Vliet, a well-known Digg personality, has created a plug-in for Firefox based on the new Digg API.

The new plug-in allows you to automatically see how many Diggs a page has received or to Digg the page. Check out Derek’s blog posting or take the leap and download the Digg Firefox Extension now.

Today Microsoft announced financial numbers from the quarter ending March 31st, 2007 scoring a total of 14.4 billion revenue since last year; a 32% increase in comparison to the same quarter 2006. In addition “diluted earnings per share for the quarter grew 72% to $0.50, and included $0.02 in tax benefits and $0.01 in legal charges.”

Here is the complete rundown: Microsoft Reports Record Profits

Microsoft will hold an audio webcast at 2:30 p.m. PDT (5:30 p.m. EDT) today for those interested in learning more. “The session may be accessed at The webcast will be available for replay through the close of business on April 26, 2008.”

Back in January it was noted in a blog or two that Microsoft was working on creating an analytics platform in response to Google Analytics. This was a logical move after buying Deep Metrix, an analytics software company, last year. The background information on the Microsoft analytics platform code named “Gatineau” was sparse back in January and I am sad to say it is still sparse to this day. In fact, upon receiving a reply from Ian Thomas today, the lead of the project at Microsoft, I am sad to say the program appears to still be in the Alpha stage; but at least I am in the queue for testing the beta when it is available. Here is a link to the Gatineau login page; don’t bother trying to login it doesn’t work. Read more…

I took a look at some of the user responses to the ZD Net Alexa vs. Statsaholic lawsuit article and here is a taste of their passionate replies.

From user: Yorn
“When you’re done reading that, please click the following link and uninstall Alexa toolbar:

I’m not going to reinstall it till they drop the lawsuit *AND* issue a formal apology. We provide them their data, without us they wouldn’t have a business, and yet they turn around and sue one of us.”

From user: Disneynut
“I’ve already cancelled my Amazon Prime membership and am ready to cancel my affiliate membership with Amazon if they don’t drop this crazy lawsuit. How can they have a workshop with independent developers while at the same time sue this guy for taking advantage of publicly accessible data… data that Amazon wants people to use to help me Amazon better.”

From user: thekohser
“The fact that Amazon would sue over being jealous that an outside developer found a better way to render their publicly-released data, means that I won’t be buying anything on Amazon for the rest of this year. I’ll reconsider in 2008.”

There are some heated discussions on the Digg posting which I recommend anyone read who has interest in all sides of this case. The other side makes some good points too but I personally think they are missing the boat; working with Alexaholic instead of suing them would have made far more sense from a fallout and financial standpoint:

From user: IanRReardon
“This guy is taking Alexa graphics and data and calling it his own. He is doing it outside the API and violating Alexa’s trademark. Did you see his graphic before he changed his name. It was the Alexa logo with “aholic” at the end. Thats like me starting Google2, using googles exact logo and putting a multi colored 2 at the end.

I use to work at a search engine company and I know it cost Alexa MILLIONS to harvest and display that traffic data. This guy is just leaching onto it. Its totally not right. Even though he might have better features and option, it doesn’t give him the right to capitalize off of Alexa’s 10+ years of harvesting web data.

The API is a gift from Alexa. Alexa is saying, hey developers we’re going to give you access to all this data, we just want you to use it this way. What the hell is wrong with that? Google makes you use its API to run programmatic queries. No one yells at google, its the same .”

Amazon’s bullying tactics make my blood pressure rise. Alexa (owned by Amazon) has chosen to file a lawsuit against for “stealing Alexa’s proprietary data by disregarding the rules for Alexa’s Web Services–through which Alexa makes certain proprietary data available in exchange for a fee–and instead simply taking the data and graphs he wants without permission.” (source: PDF legal filings) Read more…