StumbleUpon is so rarely thought of when it comes to marketing that it seemed perfect to write about the advantages it offers in an article for the Fall Edition of the Search Marketing Standard which is available in print at marketing events around the world or online.
The article is called “Thumbs Up For StumbleUpon’s Marketing Platform”
Here is an excerpt from the article available online or in the latest print magazine:
StumbleUpon (SU) is my favourite tool for creative inspiration and web discovery but from a marketing perspective the site is not necessarily a good fit for all companies looking to increase targeted traffic to their website. The key to knowing if StumbleUpon is right for you is to intimately know your target market which I have to assume you do for the purposes of this article.
A Short History Lesson & Some Metrics
Founded in Calgary, Canada in 2001, StumbleUpon is considered a “discovery engine (a form of web search engine) that finds and recommends web content to its users” according to Wikipedia.