Wednesday, November 27th, 2013
As an online retailer, you’re already ahead of the game for holiday sales. Last year, the Chase Holiday Pulse tracked early holiday sales from October 29th through November 15th and found that e-commerce sales volume was up 12.3 percent over the previous year, while brick-and-mortar sales were only up 1.0 percent. Consumers are obviously interested in doing at least some of their holiday shopping online, which is good news for your business. Make sure you take advantage of the holiday season by utilizing current digital trends.
Reduce Your Prices
While sales volume is increasing online, shoppers are also looking for better prices. The Chase Holiday Pulse discovered that the average online purchase amount went down 10.1 percent during the 2012 holiday season, compared to the year before, the second decline in a row. If you give online promotions, you might get more customers.
Choose Your Timing Wisely
There are fewer days between Thanksgiving and Christmas this year for shoppers to buy gifts. The Adobe Digital Index suggests this could cause a $1.5 billion loss in potential online retail sales. The Index notes that to be successful this year, encourage customers not to wait for Black Friday and beyond, but to offer good deals before and let customers know the deals won’t get better later. Large brick-and-mortar retailers are already doing this, Read more…