A big thanks to the wonderful Abby Prince from WebProNews for interviewing Matt Cutts explaining what the new Canonical tag is for and why it was created.


Here is a link to the Matt Cutts video shown above.
by Ross Dunn, CEO, StepForth Web Marketing Inc.

Today at the SMX West conference, Google, Yahoo and Microsoft just announced a new tag that will have a major impact on reducing the amount of duplicate content issues found online and it will help website owners reclaim valuable link popularity.

In this article Canonical URL Links by WordPress specialist Joost de Valk he explains the tag and reasoning behind it. I will give a quick synopsis myself below but his article has some more detail if you need it. Read more…

At least a few times a month I get asked various questions about why a search engine ranking looks the way it does.

For example, someone might ask me how they can influence the description and/or title that Google gave their website in their search engine ranking. But easily the most prominent question is “what are those links that show up under some #1 rankings? How can I get those?” Read more…

This week Google announced the addition of a new feature for its Google Mobile Maps application called Google Latitude. The enhancement allows people to share their location via GPS, cellular tower triangulation, or manually. Check out the video below created by Google to learn more about this cool technology that may not be new to the Internet but Google has upped the ante by embracing it:

Check outGoogle’s Latitude Has Vast Marketing Potential” on Search Engine Guide to see where I think Google could take this technology in the near future.

by Ross Dunn, CEO, StepForth Web Marketing Inc.

On January 29th Marketing Sherpa is presenting a webinar that we strongly recommend to all of StepForth’s readers called:

The webinar is 90 minutes long and includes a printable report called “Create Content Your Prospects Adore”. All of this is just $97 and if it is anywhere near as good as the “How to Viral Market” webinar StepForth purchased last month then it will be more than worth the investment (yes this is one place we get our training!). Read more…

In the following interview, world renown Internet marketer Ralph Wilson of Web Marketing Today interviews Ross Dunn from StepForth Web Marketing about Reputation Enhancement and how important it is for businesses of every type on the Internet.

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Wednesday, September 24th, 2008

Google Answers Webmaster Questions

Yesterday Google Webmaster Central posted a video response to numerous questions the department had received from webmasters. The following video addresses duplicate content, search engine friendly web design, spider blocking, and more.

Note: The original post includes a transcript of the video if you would prefer a readable format.
by Ross Dunn, CEO, StepForth Web Marketing Inc.

24/7 Wall Street wrote a fascinating article today describing how Microsoft could quite easily buy its way on to far more computer screens for much less than buying Yahoo; there are powerful search engines that represent many of the Chinese, Russian and Czech viewers. It is a great short read and the economics appear to make sense. Read the article here.

At Search Engine Strategies San Jose I had the pleasure of interviewing my friend and mentor Dr. Ralph Wilson. Ralph is one of those amazing people who always seems to stay on top of his formidable workload while managing writers and his well known web site Web Marketing Today.

In this interview I asked Ralph how he keeps on top of his enormous workload while still writing ebooks and articles and as I expected he had some great tips to share. Read more…

EARLY ACCESS TIP: On September 9th, 2008 Microsoft will be officially launching its free video email solution called “Windows Live Video Messages” which is supposed to allow users to freely send secure video messages to friends simply and easily using a web cam.

According to the official Windows Live Video Messages home page this service is not available to the public until September 9th but thanks to a back door entrance courtesy of LiveSide it is in fact open to those of you who would like to give it a shot.

The idea has caught on before and with sites like EyeJot that have much less restrictive requirements than Microsoft you may want to try those over this new offering. Read more…