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Wednesday, April 22nd, 2009

Top Posts on Search

Here are the top posts on Search from the old StepForth SEO Blog.


Ins and Outs of Local Search

‘Submission to local search based engines is becoming more and more important for any sites servicing a local or specific geographic audience.’

Google Latitude Adds More Social to Mobile

‘See where your friends are right now.’ Read more…

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Tuesday, April 21st, 2009

Top Posts on Links

Today is the launch of our new website. Unfortunately the majority of our blog content still resides on news.stepforth.com while we deal with transition issues so here are the top posts on Links from the old SEO blog.


Link Building Tips with Loren Baker – from SEO 101 on WebmasterRadio.FM

‘The ins & outs of Link Building’

3 Methods to Build Links with a Blog – An Interview with Ross Dunn

‘Advantages of blogging for building valuable links and reputation online.’

Building Links with Directory Submissions

‘Some things to consider before using online directories to build links to your site’ Read more…


I came across a video on Twitter yesterday (thanks to user @mypluginplay) and after watching it I learned a few things about LinkedIn (a property where I have a profile but I haven’t researched yet) that were definitely worthy of sharing. Read more…

This week’s SEO 101 on WebmasterRadio.FM featured Search Engine Journal owner Loren Baker as our guest to discuss the ins-and-outs of Link Building. Read more…

I was doing some of my daily news digging when I came across the following chart on MarketingCharts.com showing the Share of Ad Spending by Medium as of September 2008. With all of the discussion these days about TV and print advertising suffering during the (brace yourself for the phrase we all hate) economic downturn it will be interesting to compare these numbers to data a year from now. Read more…

From what I can gather RedZee should change their mascot to an animal more identified with shiftiness than a cute Zebra. Ever since I wrote “Seeing Red – Search Engine RedZee Reviewed” I have lost count how many people have either thanked me for saving them from spending money fruitlessly at RedZee or have told me they wished they saw my article before they paid for advertising there. But what brings me to mention RedZee today is an email I received from “Abe” (his name has been changed to protect his identity), a RedZee victim who is asking me to help him recoup nearly $1500 USD he spent on the search engine. Interesting, well let’s dig deeper here:

Abe, why are you trying to recoup your spend?

“After a week and several hundred “hits” I realized the service was a scam because I had no conversions and my tracking software showed that all my the “visitors” from RedZee landed on the same page and stayed less than 1 second.”

And what can I do to help?

“I was wondering if you can help me by providing your expert opinion to my credit card company regarding RedZee’s Referral Spam practices that have resulted in my receiving thousands of ‘hits’ but no conversions over the past 6 weeks.” Read more…

In the following video Google’s “Business Product Manager for Trust and Safety” (phew what a title) Shuman Ghosemajumder discusses Google’s interest-based advertising, how to opt-out of it and some of the misinformation that may make the technology seem invasive.

I think this video may be helpful to you if you are curious how Google targets you with advertising content based on your online activities.


Here is the video on YouTube if you cannot see it here.
by Ross Dunn, CEO, StepForth Web Marketing Inc.

Marissa Mayer, Vice President of Search Product and User Experience at Google was interviewed by Charlie Rose this week.

In the interview Charlie Rose got Marissa to discuss the expected advancements Google will have within 10 years Read more…

A big thanks to the wonderful Abby Prince from WebProNews for interviewing Matt Cutts explaining what the new Canonical tag is for and why it was created.


Here is a link to the Matt Cutts video shown above.
by Ross Dunn, CEO, StepForth Web Marketing Inc.

Today at the SMX West conference, Google, Yahoo and Microsoft just announced a new tag that will have a major impact on reducing the amount of duplicate content issues found online and it will help website owners reclaim valuable link popularity.

In this article Canonical URL Links by WordPress specialist Joost de Valk he explains the tag and reasoning behind it. I will give a quick synopsis myself below but his article has some more detail if you need it. Read more…

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