This Silicon Alley Insider Chart based on the latest Comscore U.S. search engine market share results says it all… Yahoo is on its way out as a search leader and none too gracefully. If I were a Yahoo executive it would hurt to see this no matter what future plans they had for Bing to take over. Scary stuff!
Web Marketing Today, one of the oldest and most respected marketing sites in the world just turned 15 years old!!
My friend and mentor Dr. Ralph Wilson started Web Marketing Today back in 1995 (at the time known as Wilson Web) after discovering that his website design clients needed help navigating the world of web marketing.
To this day Web Marketing Today has published countless thousands of posts helping small business owners, and experts alike, to understand what it takes to succeed on the Internet.
Synopsis: If your website is suffering from some dropped rankings on Google consider checking the geographic targeting in your Google Webmaster Tools site settings and read up on how to make the right selection (or not at all).
Did you know that changing your geographic target in your GWT site settings can have an impact on your rankings? The impact can be positive in one regard and negative in the other: Read more…
Just an hour ago comScore released the U.S. search engine rankings for September. Without further adieu here is the lowdown on the search engine wars:
* Based on the five major search engines including partner searches and cross-channel searches. Searches for mapping, local directory, and user-generated video sites that are not on the core domain of the five search engines are not included in the core search numbers.
Americans conducted 13.8 billion searches in September, down 1 percent from August (which had one additional day compared to September). Google Sites accounted for 9 billion searches, followed by Yahoo! Sites (2.6 billion), Microsoft Sites (1.3 billion), Ask Network (541 million) and AOL LLC (416 million).
(Source: comScore Report)
This Monday Google launched a new face for Google Base called Google Merchant Center which allows ecommerce businesses to upload product feeds to Google so individual products are searchable via Google Product Search (once known as Froogle).
I am not sure what drove the reasoning behind this transition but the new name definitely makes more sense to the average user. Google also removed the “beta” element of the Google Base logo which is another indication that Google Merchant Center is the polished edition of Google Base.
Here are the benefits of Google Merchant Center as noted on the brand spanking new home page:
As far as I know there is no change in terms of the benefits offered using this service over Google Base except that Google claims it “should” be easier to use. That said, I don’t claim to be a Google Base expert by any means. If you have any input on this please feel free to comment and inform your fellow readers.
Is Google Base beta Completely Gone? No, Google has stated that there are still users that need to upload non-product data who will be using Google Base for now as it has some facilities that Google Merchant Center does not currently have. To quote Google’s blog post on the subject:
Google Base is still available for other types of structured content, but the Merchant Center provides a better, optimized experience specifically for product listings. The Merchant Center is where we’ll continue adding features and improving the tools for uploading and managing product listings.
That said, I expect Google Base will be phased out as soon as possible since the the new name “Google Merchant Center” does not preclude integrating the non-product submissions in the near future – and why bother having to maintain two merchant access points?
This Web Pro News video was taken at the Search Engine Strategies Conference in San Jose a few weeks ago and drives home some points about how to react to a perceived or actual Google penalty that I think are worth sharing to our audience. You can also see the full article on this subject that was the inspiration behind this video: How a Google Penalty Can Make Your Site Stronger.
I just came across this excellent post at WebProNews that brought to my attention a new video posted by the Google Search Quality Team. The video discusses duplicate content on Google and how it is managed. The best part is it once again highlights that Google does not penalize for duplicate content – it merely omits content that is redundant within specific searches. In fact, content that may be omitted on one search may be highly ranked in another search.
Anyway, it is worth viewing for anyone who may still be concerned and/or confused about how Google handles duplicate content:
Google made a minor change to its interface on Wednesday which is notable only because, well, it is Google. What did they do? Well they stretched the home page search box and increased the size of the font for the search box. Not much to report really but the Wall Street Journal decided it was worthy of a remark when they posted the story along with several “snarky” remarks from fellow search engine writers who were very underwhelmed by the whole update.
The one, tiny take away from this? The WSJ article noted that Softpedia’s Lucian Parfeni thinks the changes could have something to do with the increase in searches on smaller screens due to the rise in netbook usage. I think he is right on the money there and I will add that Google could be catering to the aging baby boomer population (cough… Eric Schmidt… cough) that is bound to be finding the larger text a bit more comfortable
On Friday the Wall Street Journal broke the news that Apple signed a lucrative deal in China with China Unicom to sell (what I call) a censored version of the iPhone (it has WiFi removed for “security reasons”). The deal will herald an impressive increase in Apple’s phone share but what should not be missed is that Android somehow flew under the radar despite signing a similar deal with China Mobile; a company with 3 times the subscribers of China Unicom! Something tells me that Android is going to take a way larger piece of the mobile pie than its competitors thought… silly competitors. They should know that since Google is involved it is going to do well – more likely than not.
From a personal perspective I have the Gphone (HTC Dream – one of a few Android phone styles) and I love it; the benefits of many free apps and excellent integration with Google makes it very appealing to me. From that perspective also consider that the success of Android will inherently improve Google’s foothold on search which means great things for any who have top search engine rankings on Google.
BONUS: for those that don’t like being told what they can or cannot do with their phone you might appreciate Android’s success because it is an open source OS which is very unlike the iPhone’s totalitarian OS.
Anyone, even someone 100% immersed in online social media is likely to have moments where they just feel so overwhelmed they need to sit down and shut down their mind for a while. I can’t say I am even dedicating half of my time to online social media and I constantly find myself overpowered by:
- the speed at which new startups are launching,
- the new web marketing tactics emerging on a daily basis,
- the information that is shared and is largely untapped,
- my own ideas for new social tools that I could never find the time to launch… but still distract me,
- the potential for the future of many of the social communities/tools I use on a daily basis,