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Yahoo Used in SpyWare Click Fraud Scheme

Through its Overture pay per click search division, Yahoo has been found facilitating fraudulent click activity generated by known spyware makers including 180solutions, Intermix, and Direct Revenue. A study released earlier today, The Spyware – Click-Fraud...

Wired News :: Ten Best Internet Spoofs

Having failed miserably to come up with a funny but obvious April Fool’s Day prank to post to the StepForth Blog today, we decided to err towards the informative. Today’s edition of Wired News opens with the 10 Best Internet Spoofs, as selected by Drew...

“Responstability” in Writing and SEO

It has been an interesting and rather heady month here at StepForth’s news desk. Several times this month, we had the cursed blessing of realizing the absurd, awesome reach of our column, newsletter and blog. One story we covered (or miscovered, depending on how...

Animals in Pants – Ask Ad Spots

Ask.Com is advertising. It recently released two commercials intended for US audiences, both of which use monkeys to express ideas an older English butler could not. The idea is that search is evolving and Ask is ahead of the game when it comes to serving up...

Microsoft’s Mistakes Proving Costly

The wizards of Redmond turn thirty this year. Officially founded in 1976, Microsoft appears to have lost its edge as it enters its third full decade. At one time, not so long ago, Gates and Co. drove the machine, setting standards that everyone else conformed to....